The Bills unveiled their new uniforms during a rally Saturday at Ralph Wilson Stadium. While the traditional red helmet and charging buffalo logo remain unchanged, the team will be sporting new navy blue uniforms trimmed in red, silver and royal blue for the 2002 season. Picture is shown of Jim Kelly holding the jersey with his son Hunter’s name on it.
BillsBeat - June 9, 2002
Huntley a key in plan to build a power attack
‘So the idea is to pound the football. Travis Henry is a pounder, although not in the mold of Bettis, so Huntley may be the second prong of a two-pronged pound attack, just as he was for a while in Pittsburgh.’
Winning uniform approval
‘"It gives us a more aggressive, dynamic look on the field, but it doesn’t drastically alter the look," Donahoe said. "Everyone in this building recognizes the great tradition of the Buffalo Bills. We didn’t want to change the logo. We even dipped back into the history of the franchise and added some gray."’
Best Head Coach? Williams votes for Holmgren, Fisher and Belichick.
“Belichick does a great job with the fundamental teachings that has to go on throughout the whole team — special teams, defense and offense,” says Buffalo’s Williams. “It’s the way he gets them all playing under one roof, the way he gets them to all play together.”
Bills are blue-tiful!
‘An hour after the unveiling, a long line snaked outside the team store at the stadium.’
Blue on blue a marketing coup
‘Dark navy blue, vivid red, a touch of royal blue, some eye-catching silver, a white road jersey with navy on the shoulders, red helmet with new stripe and same charging buffalo logo. Old yet new. In the words of Dolce & Gabbana, "Me likey."’
Sabres' new look spiked sales, too
‘The year before switching uniforms, the Sabres ranked 24th in merchandise sales in the NHL. Their first season in their new attire in new HSBC Arena, they rocketed to seventh and have remained in the top 10 ever since.’
Bills unveil their new uniforms
‘"This is exciting," Bledsoe said, modeling the Bills home uniform bearing his number 11. "New uniforms for the past seven or eight years have been good luck for some teams. The Broncos changed and they won it all."’
Bills New Uniforms: Photo Gallery Part III
Billy The Buffalo, Tom Donahoe, Jim Kelly, Peerless Price, etc…
Bills New Uniforms: Photo Gallery Part II
Mike Williams, Eric Moulds, Ruben Brown, Buffalo Jills, etc…
BillsBeat - June 8, 2002
Donahoe says uniform changes were in pipeline before him
NOTE: interview is sound only.
Tom Donahoe says they wanted uniform to be evolutionary not revolutionary and some of the original designs were more ‘Stars Wars’ like. Wilson appears to have been a balance and kept some of the more radical changes out of uniforms.
Bills New Uniforms
The hype is over and now you see what they are hyping. The new Bills jerseys have been modernized in the Tennessee Titans and Denver Broncos type of style as previously leaked by game maker. Logo has not changed on Helmet.
Fina retires from football with class and dignity
‘He became a proponent of Buffalo’s new modern art museum. He even got a job in a downtown restaurant, working at the bar, so he could mesh better with the community. His intellect separated him from the violence of the game. “I hope the next phase of my life will be as enriching as the last 10 years have been for me in Buffalo,” says Fina, whose immediate plan is to go into business with his brother, David, a Tucson commercial builder. Ironic article is written by an author named “Hansen” since Hansen retired during the offseason after playing 10 years with him.’
New Bills Merchandise Available Starting Today
The only way fans will be able to get their hands on it in the first three days will be through the team’s official distribution outlets, which will have the largest selection in the area. This will be the first opportunity to purchase officially licensed Bills jerseys in the new style, both authentic and replica. Also available for the first time will be exclusive Drew Bledsoe merchandise, the team’s new on-field player hat, and other special-edition items.
New Bills jerseys greet a new era
‘The Bills ranked sixth in the NFL in merchandise sales in 1991 and ’92, at the height of their Super Bowl era. They rank 23rd among 32 teams for the first half of this year, according to Sports Trend Info, a Florida-based trade publication that tracks sports marketing sales.’