Steely Dan Posted April 10, 2008 Author Share Posted April 10, 2008 Wow you got me. Coke also doesn't dictate to the retailers that they must sell the bottles at a loss. I don't believe that if they gave it away free they would run it at a loss. I just don't think they'd be making money hand over fist. If they want to charge then put it on a spots tier and charge an extra $1.50 a month. I'd pay that and those who don't want it wouldn't have to pay for it. Cable companies charge advertising revenue based in part by how big their potential audience is. The NFL wants it's cake and to be able to eat it too. Link to comment Share on other sites More sharing options...
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