millbank Posted February 4, 2007 Posted February 4, 2007 Wigout Now the video has been revealed as a non-branded internet commercial for hair products ordered by Capital C Communications of Toronto. The ad firm wanted to highlight the word "wigout" with the video — a word that will be used in a later more traditional ad campaign for Sunsilk hair products. 'It didn't matter to us whether people believed it or didn't believe it'—Director John Griffith "It's a precursor to the advertising," said McNamara, 31. "They wanted to get the word 'wigout' to the masses." Director John Griffith said he and McNamara spent a few days developing the idea, shot it in a couple of hours and spent only minutes to upload it to YouTube.com. They sent it initially to about 20 people via the internet, but the video was so popular it has been forwarded around the world. "It didn't matter to us whether people believed it or didn't believe it — just as long as they were watching it, sharing it with their friends and talking about it," Griffith said.
/dev/null Posted February 4, 2007 Posted February 4, 2007 Was part of a add campaign called a "net seed" ad = short for advertisement add = attention deficit disorder
millbank Posted February 4, 2007 Author Posted February 4, 2007 Thank goodness I am allowed to correct things...... , my excuse is I just got up from a nap... ad = short for advertisementadd = attention deficit disorder
Simon Posted February 4, 2007 Posted February 4, 2007 ad = short for advertisementadd = attention deficit disorder So they're essentially the same thing?
Oneonta Buffalo Fan Posted February 5, 2007 Posted February 5, 2007 Question is, would you still marry her?
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