Nick in RaChaCha Posted March 29, 2006 Share Posted March 29, 2006 If you haven't seen it, this is really, really, really cool. It's a 2 minute car commercial. Read the write-up below before clicking on the link... linky thingy There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Link to comment Share on other sites More sharing options...
Wacka Posted March 29, 2006 Share Posted March 29, 2006 This is 3-4 years old. Link to comment Share on other sites More sharing options...
Pete Posted March 29, 2006 Share Posted March 29, 2006 This is 3-4 years old. 645319[/snapback] still the greatest commerical eva! I never get sick of watching that- amazing engineering! Link to comment Share on other sites More sharing options...
dib Posted March 29, 2006 Share Posted March 29, 2006 I wonder how they got the tires to roll up hill. It just didnt seem like enough momentum imparted to the tire at the bottom. Link to comment Share on other sites More sharing options...
Ghost of BiB Posted March 29, 2006 Share Posted March 29, 2006 It's an effective commercial, and original...but I can't find the 6 million dollars. I'm not picking - I just can't see it. Manhours? How many people does it take to make a commercial? Link to comment Share on other sites More sharing options...
Beerball Posted March 29, 2006 Share Posted March 29, 2006 It's an effective commercial, and original...but I can't find the 6 million dollars. I'm not picking - I just can't see it. Manhours? How many people does it take to make a commercial? 645337[/snapback] Eric and his advisor should suffice. Link to comment Share on other sites More sharing options...
stevestojan Posted March 30, 2006 Share Posted March 30, 2006 I wonder how they got the tires to roll up hill. It just didnt seem like enough momentum imparted to the tire at the bottom. 645334[/snapback] When this was first posted (over a year ago) someone found the explanation online. There are weights in the bottom of the tires. The rest of the explanation deals with math and science, and I have a business degree, so you're on your own. (But seriously, that was the same thought I had, and there is actually a scientific explanation for it). Link to comment Share on other sites More sharing options...
Chef Jim Posted March 30, 2006 Share Posted March 30, 2006 When this was first posted (over a year ago) someone found the explanation online. There are weights in the bottom of the tires. The rest of the explanation deals with math and science, and I have a business degree, so you're on your own. (But seriously, that was the same thought I had, and there is actually a scientific explanation for it). 646216[/snapback] Ok, how the hell are weights in the bottom of tires going to defy gravity? Possibly weights at the top, but still?? Link to comment Share on other sites More sharing options...
Just Jack Posted March 30, 2006 Share Posted March 30, 2006 When this was first posted (over a year ago) someone found the explanation online. There are weights in the bottom of the tires. The rest of the explanation deals with math and science, and I have a business degree, so you're on your own. (But seriously, that was the same thought I had, and there is actually a scientific explanation for it). 646216[/snapback] Some info from Snopes.com Link to comment Share on other sites More sharing options...
sweet baboo Posted March 30, 2006 Share Posted March 30, 2006 it's too bad they don't sell the accord wagon in the US...i'd take one Link to comment Share on other sites More sharing options...
CosmicBills Posted March 30, 2006 Share Posted March 30, 2006 It's an effective commercial, and original...but I can't find the 6 million dollars. I'm not picking - I just can't see it. Manhours? How many people does it take to make a commercial? 645337[/snapback] Depends on the quality. You could have 10 people shooting it, but it would take forever to film and eat up more money. Or, you could have 100 people shooting it, it would take less time but still cost money. Also, over 600 takes is a TON of film -- and film itself is incredibly expesive. Still -- 6 mill is awfully steep for a 3 min commercial. I'm guessing they are counting the amount of money/manhours they took figuring out how to make the parts move/interact properly. Link to comment Share on other sites More sharing options...
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