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this ? has me clueless


njsue

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You are the international manager of a US business that has just developed a revolutionary new personal computer that can perform the same functions as

IBM and Apple computers and their clones but costs only half as much to manufacture.

Your CEO has asked you to formulate a recommendation for how to expand into

Western Europe.

Your options are (i) to export from the United States, (ii) to license a European Firm to manufacture and market the computer in Europe and (iii) to set up a wholly owned subsidiary in Europe.

Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.

Thank you all for your help

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The costs to manufacture in the U.S. are non-competitive. China is the preferred option but short of that, and considering your specific directive, you could make the best argument for a point of manufacture like Ireland. Look up the Shannon Free Zone and build your plan there- there are already qualified and comeptetn workers plus the tax incentives are very good. Not to mention when you knock off you get to hang out with the "funnest" people in the world ;-)

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