Matt_In_NH Posted August 23 Posted August 23 Look at Facebook tv and twitter revenues etc. it’s all ad money. Most people are not aware of how much they get influenced by marketing. Athlete specific could be one way or the other depending on the person but all that money is not spent for nothing. Quote
hondo in seattle Posted August 23 Posted August 23 I agree with NickelCity that we all like to think we're immune to celebrity endorsements. After all, we're intelligent, independent strong human beings. Then again, the reason companies spend millions on celebrities is because their data show our purchasing decisions are influenced over time. At a minimum, celebrities get noticed so they help build brand awareness, though some of the impact is more subtle than that. However, I'm going to claim to be an exception. Not because I'm any more strong-minded than the rest of you John and Jane Waynes. But because pretty much the only TV I watch is football and I don't do social media. I don't actually see a lot of commercials or endorsements. I don't even know if anything I buy is endorsed by a celebrity. I lean a lot on online reviews. 1 Quote
JP51 Posted August 23 Posted August 23 They really dont... unless it is a celebrity bourbon... then I wont buy I because I have found the price gets jacked for the name... Quote
US Egg Posted August 23 Posted August 23 The huge success of Miller Lite Taste great ads of the late ‘70’s boomed jock endorsements. They were the best, nothing like them since. Quote
Captain Hindsight Posted August 23 Posted August 23 2 hours ago, Royale with Cheese said: I once met Travis Henry at a gas station here in Atlanta. I walked up to him and told him I was a big fan of his. He was nice. I asked for an autograph but couldn't find anything for him to sign. Then he reached into his bag and pulled out a 3 pack of condoms. He said "I really don't use these any way." He signed it and gave it to me. So now I buy Magnum condoms just because of Travis Henry even though they don't fit. I want this story to be true so bad 3 Quote
machine gun kelly Posted August 23 Posted August 23 12 hours ago, Wizard said: For me, I wanted a pair of Jordan's as a kid because of the school status symbol, Jordan being one of the most recognized athletes and faces in the world, and because the shoes and commercials were cool to a 10-11 year-old kid. Otherwise, I don't watch a lot of television during the work week, and unless a product is amazing, new, and makes my life quality better, I am not that influenced by what a favorite player endorses. Wizard, it’s funny you say this as my newlywed wife asked me if I even have regular television. I told her yeas, but know the shows I love and would rather not watch with commercials at night. I’d rather just watch on my subscriptions and most of the time that is at 5 am before I go to the gym, then work. Quote
Bills AFC East Posted August 23 Posted August 23 Not one bit. Celebrity/athlete endorsements have no effect on me in anything. Quote
Florida Bills Fanatic Posted August 23 Posted August 23 Not even a little bit. In fact, if I perceive that expensive advertising has negatively impacted the price compared to similar products, I'm out. Quote
LabattBlue Posted August 23 Posted August 23 Not necessarily athlete/celebrity related, buy I do sometimes stay away from products based on their obnoxious ad campaigns. i.e. Progressive ads with Flo & Co. 😂😂😂 1 Quote
Alphadawg7 Posted August 23 Posted August 23 I really want to say no...but we have also bought Josh Allens cereal...and that isn't even an impulse decision while standing in a grocery store since we are in CA and it is not in stores here...we had to consciously look for it and order it online...lmao Quote
ddaryl Posted August 23 Posted August 23 (edited) I don't think any advertisement with any star has that affect on me. However in the name of brand recognition, it does have an effect. I probably still would not buy the product unless I see lots of feedback from trusted sources. If its a new product and the commercial peaks my interest I might buy and try. Edited August 23 by ddaryl Quote
ddaryl Posted August 23 Posted August 23 (edited) 6 minutes ago, WotAGuy said: I’ve been buying Shaq’s condoms for years. Me Too ! Edited August 23 by ddaryl 2 Quote
kitchen sink Posted August 23 Posted August 23 (edited) I have and never will be influenced to purchase anything because some famous person, who I don't know and doesn't know me, pushes the good or service. In fact, I would be less likely to purchase these goods or services because I know that the cost of paying the famous person to push the good or service has been added to the cost of that good or service. Edited August 23 by kitchen sink 1 Quote
msw2112 Posted August 23 Posted August 23 I bought and use Nugenix because of the endorsement of Doug Flutie and Frank Thomas. And SHE likes it too! I kid...I have never purchased Nugenix, but you can be sure that the ads are working because if it wasn't for Flutie and Big Hurt, I would have zero idea of what Nugenix is. It would just be some random supplement commercial that I ignored. Quote
Chaos Posted August 23 Posted August 23 Everyone who owns a Bills Jersey should think carefully when they answer this question. Quote
AlCowlingsTaxiService Posted August 23 Posted August 23 I can’t remember ever being influenced to make a particular purchase based on any celebrity endorsement. I’ve probably purchased goods or services that were endorsed, but the endorsement had no influence. Quote
BringBackFlutie Posted August 23 Posted August 23 I will buy ANYTHING that Josh Allen endorses. Even feminine hygiene products. 2 Quote
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