Saxum Posted August 23 Posted August 23 I thought of doing this during offseason but I was unavailable. Personally it tends to decrease my interest in what they are advertising. As example recent advertisement endorsed by Dan Marino for Relaxium Sleep previously endorsed by former governor Mike Huckabee. Him endorsing it does not increase my willingness to pay for a herbal supplement. In fact it decreases it for I think they are very unqualified to speak on it. I have been contacted by State Farm and the salesperson actually told me they knew I was a football fan (public knowledge since I a Bills Backers Group president) and that State Farm is endorsed by Patrick Mahomes at which point I told salesperson it actually made me reduce interest in State Farm after his whining about referee call in game. Salesperson said he would not take any more time of mine and hung up. Later in week I got sales call from State Farm again with different salesperson who did not mention Mahomes and I told salesperson immediately I have no interest. Buffalo Bills QB1 Josh Allen has made good on some big endorsements. The star signal-caller has earned some big name endorsements from companies such as Nike, Microsoft, Hyundai, FedEx, and Pepsi among others. I have purchased a laptop for my daughter using Micro$oft but just the bare bones and did not even know at time Josh Allen endorsement Only endorsement I can remember affecting me was an athlete recommending airline due to seats back when TWA is in business and I paid for upgrade seats and they were worth it. Quote
NickelCity Posted August 23 Posted August 23 (edited) Many purchasing effects are implicit, rather than explicit. I think recognition of company/product over long time periods is where most of the meat on the bone is, in terms of "source credible" endorsements. Very few people like to think they're even capable of being persuaded, explicitly. Edited August 23 by NickelCity 5 4 Quote
Wizard Posted August 23 Posted August 23 (edited) I am not that influenced by what a favorite player endorses Sure, when I was a kid, I wanted to "Be Like Mike" and own a pair of Jordan's and drink Gatorade. Other than that, no. Edited August 24 by Wizard Quote
Mikie2times Posted August 23 Posted August 23 I was certainly into Jordan’s as a kid, also had to have Bruce Smith shoe. I don’t like to think it matters all that much anymore but I’m sure it helps with brand recognition over the long term. Quote
NoHuddleKelly12 Posted August 23 Posted August 23 Not a whit…to the OP’s point, it could even backfire and make me less likely to purchase said product if I already dislike the athlete like Mahomes, Gronk, Brady, etc… 1 1 1 Quote
Bills!Win! Posted August 23 Posted August 23 The only thing that worked for me was flutie flakes 1 1 Quote
ChronicAndKnuckles Posted August 23 Posted August 23 Josh “baby face” Allen doing Gillette commercials was about the dumbest thing I’ve ever seen. 2 Quote
RobbRiddick Posted August 23 Posted August 23 15 minutes ago, ChronicAndKnuckles said: Josh “baby face” Allen doing Gillette commercials was about the dumbest thing I’ve ever seen. Hey, he still needs to shave his a$$ 1 1 Quote
rusty shackleford Posted August 23 Posted August 23 I only rent cars from Hertz because a famous athlete. 2 Quote
mjd1001 Posted August 23 Posted August 23 5 hours ago, NoHuddleKelly12 said: Not a whit…to the OP’s point, it could even backfire and make me less likely to purchase said product if I already dislike the athlete like Mahomes, Gronk, Brady, etc… Especially if you end up seeing the ad over, and over and over... 1 Quote
CoudyBills Posted August 23 Posted August 23 I think the word we are all looking for her is "The". Quote
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