The Army wants some money back from the UFL

[PromoTheRobot]

The Army were major sponsors of the UFL last year, but their marketing team determined it did not get them a single recruit.

 

https://www.espn.com/united-football-league/story/_/id/40686944/army-seeks-recoup-6m-deal-ufl-rock

Edited August 1 by PromoTheRobot

[strive_for_five_guy]

Lol and apparently the Army determined the campaign lost them 38 enlistments, somehow…

[TheyCallMeAndy]

4 minutes ago, strive_for_five_guy said:

Lol and apparently the Army determined the campaign lost them 38 enlistments, somehow…

Those 38 enlistments joined the UFL instead 

[Mr. WEO]

$11 million is almost half the entire league player salary total lol...

 

Spring football league owners fleecing sponsors in their inaugural season?  who would have thought??

[wppete]

15 minutes ago, PromoTheRobot said:

The Army were major sponsors of the UFL last year, but their marketing team determined it did not get them a single recruit.

 

Many reasons for this that have nothing to do with football or marketing.

[Ridgewaycynic2013]

My Wikipedia shows Russ Brandon as CEO of the league.

Honest as a judge. 🤔

[JP51]

51 minutes ago, Ridgewaycynic2013 said:

My Wikipedia shows Russ Brandon as CEO of the league.

Honest as a judge. 🤔

 He is.... wonder if they are gonna start playing games in Canada?

[Mr. WEO]

2 hours ago, JP51 said:

 He is.... wonder if they are gonna start playing games in Canada?

 

Ralph Wilson isn't walking through that league office door any time soon...

[HOUSE]

So the Army needs 2 more tanks and maybe a jeep.

[Bleeding Bills Blue]

4 hours ago, wppete said:

Many reasons for this that have nothing to do with football or marketing.

 

I can't imagine spring football was getting a TON of eyeballs in the 18-25 year old tv market, male or female.  The ones that did were probably sports betting young adults who have no interest in joining the military.  You probably either recruited them in high school, or with ads on social media.  

Edited August 1 by Bleeding Bills Blue

[stevewin]

4 hours ago, Ridgewaycynic2013 said:

My Wikipedia shows Russ Brandon as CEO of the league.

Honest as a judge. 🤔

[Poleshifter]

5 hours ago, strive_for_five_guy said:

Lol and apparently the Army determined the campaign lost them 38 enlistments, somehow…

A nice feature of the UFL was the introduction of locally stationed Army personnel at each game. They would chat with a soldier or two at each game.

 

As an Army veteran, I thought that was very cool.

 

[Kwai San]

2 hours ago, HOUSE said:

So the Army needs 2 more tanks and maybe a jeep.

Not even getting ammo for one tank for 11 million House

[HOUSE]

3 minutes ago, Kwai San said:

Not even getting ammo for one tank for 11 million House

Damn inflation 

[Ridgewaycynic2013]

The Army was probably wondering where all the free New Era hats were that were being promised by league VIPs.  New Era probably didn't know anything about it. 🤔🤨

[HardyBoy]

19 hours ago, Poleshifter said:

A nice feature of the UFL was the introduction of locally stationed Army personnel at each game. They would chat with a soldier or two at each game.

 

As an Army veteran, I thought that was very cool.

 

 

I would imagine that is what the money the Army paid was to get that to happen... that was paid for, just like the stuff you see at nfl games

[Just in Atlanta]

If you're tying immediate ROI to an ad campaign, you're often going to be disappointed. 

 

Further, the UFL does not seem to be.the best ad channel for late teens and early 20-somethings. Their ad agency ought to be fired for this. Also not sure how they tied the 38 enlistees to the campaign. Did they not re-enlist because of the UFL?

 

I had no idea Russ Brandon was CEO of this league. 

 

LOL at The Rock. C'mon, man, write 3 more posts. He's probably too busy making bad video game movies. 

[Returntoglory]

On 8/1/2024 at 8:30 AM, PromoTheRobot said:

The Army were major sponsors of the UFL last year, but their marketing team determined it did not get them a single recruit.

 

https://www.espn.com/united-football-league/story/_/id/40686944/army-seeks-recoup-6m-deal-ufl-rock

Well, It is, the Army  

[ryguy101]

Arms vs NFL