Big 12 explores selling naming rights to title sponsor

[Mike in Horseheads]

The Big 12 is exploring selling its naming rights to a title sponsor, with potential revenue of hundreds of millions of dollars over the course of the deal, sources told ESPN on Thursday.

The commercial sponsor would potentially take the name "Big" out of Big 12 and replace it with the sponsor's name. It could end up as one of the largest commercial deals in collegiate athletics history, not including media rights.   -ESPN

 

Great soon we'll have this in a all sports. Bills will play in the Chevrolet American Conference,  Impala Division

[Ridgewaycynic2013]

Big 12 seems suited to 12 packs of beer.  Is alcohol sponsorship allowed in the NCAA?

[Mark Vader]

And the Big 12 will still suck

[Mike in Horseheads]

31 minutes ago, Ridgewaycynic2013 said:

Big 12 seems suited to 12 packs of beer.  Is alcohol sponsorship allowed in the NCAA?

Some of those schools are in the bible belt and the hypocrites would blow their top,BUT, The Miller Light 12 pack does have a ring

[Ridgewaycynic2013]

12 hours ago, Mike in Horseheads said:

Some of those schools are in the bible belt and the hypocrites would blow their top,BUT, The Miller Light 12 pack does have a ring

With cans, it has 12! 🤔😁

[co_springs_billsfan]

My vote is for SoFi.  Then all the students will know where to refinance their loans when they finish college