chongli Posted January 11 Author Posted January 11 (edited) This is an exclusive interview by Ryan Glasspiegel with NBC Sports President Ric Cordella about the Peacock playoff game, with comments by NFL Executive Vice President of Media Distribution Hans Schroeder why they agreed to put the game behind a paywall. Also, NBC admits they used the Bills at Chargers game as a test run, for both their technology and to see if fans would bite! https://nypost.com/2024/01/11/sports/inside-nbcs-100-million-peacock-nfl-playoff-game-gamble/ "Inside NBC’s $110M Peacock NFL playoff game gamble as outrage grows" "NBC sees the $110 million NFL playoff game airing exclusively on Peacock as a doorway into a much bigger house. The Chiefs host the Dolphins on Saturday night on the NBC streaming service which is in about 30 million homes, less than half the reach of NBC and the other three broadcast networks, and voices ranging from sports radio legend Mike Francesa to Chiefs defensive end Charles Omenihu already have griped about it. Asked by The Post in an exclusive interview what he would say to the detractors, newly minted NBC Sports president Rick Cordella understood the consternation but emphasized the “halo effect” of all the other sports and entertainment properties for subscribers to enjoy on the platform. “Look, I think any time there’s change there will be people that talk about it. We saw that with WWE and English Premier League,” he said." “We survey our users on Peacock every month, and know that [their fans] are two of the most highly satisfied cohorts overall. I think the big thing with our game on Saturday night is we have to do a great job explaining all the great content that we have on our platform.” Therefore, Cordella, 47, explained, it’s “not a pay-per-view.” The playoff game the streaming service is airing features a lot of star power, including generational talents such as Patrick Mahomes, Travis Kelce and Tyreek Hill, as well as Tua Tagovailoa who has been one of the best quarterbacks in the NFL since Mike McDaniel became the Dolphins’ head coach last season. In addition to the aforementioned WWE premium live events, including the Royal Rumble and WrestleMania, and English soccer, Peacock has exclusive Big Ten football and basketball and simulcasts of NBC Sports properties such as “Sunday Night Football” and the Olympics. Entertainment-wise, Peacock has original series such as “Poker Face”, “Bel-Air” and “The Traitors”, next day airings of NBC and Bravo shows and library content including the full archives of “The Office”, “Yellowstone” and “Saturday Night Live”. “It’s more or less, get them in the door with football, and expose them to the library, which we think is one of the best — if not the best — in streaming,” Cordella said. “It’s a lot more than just this football game. You see reasonable people complaining, and then they realize what it is beyond a one-time NFL streamer.” [...] As far as how they made the decision to take this expensive plunge, Cordella said the NBC Sports group did their “math and modeling” on a playoff game as soon as it came up for bid last spring. “Luckily we have a lot of data on how sports has performed on Peacock, and how people have behaved once they’ve gotten into the ecosystem. Of the people that come in from sports as their first view, nine out of ten of their consumption hours are not sports,” he said. “There’s a halo effect that we see once they’re in the platform. You apply that into the model. you understand what we’re paying for it, and see if that makes sense over the course of a longer term strategy to make this move — and for us it did.” Peacock has had a test run with both the technology and fans’ appetite to splurge for yet another streaming subscription, airing Bills vs. Chargers exclusively in Week 16. They were able to use a lead-in game on NBC to promote the Peacock matchup in the company’s doubleheader, as they will be able to do again on Saturday with Texans-Browns airing earlier in the afternoon. More than any other professional sports league, the NFL has emphasized maximizing total reach, airing a much higher proportion of its games on broadcast TV as compared to the other leagues, which is one of the myriad factors in why the NFL dwarfs all other leagues’ viewership. On an NBC conference call on Wednesday, NFL Executive Vice President of Media Distribution Hans Schroeder explained the rationale of agreeing to put this particular playoff game behind a paywall. “We’re still very committed to broadcast. That is still and continues to be the broadest possible reach. The viewership we get, you can’t reach 190 million people throughout the course of the year without having very broad distribution of your content, and that’s always been a bedrock for us and I think a real differentiator for us versus other sports,” Schroeder said. NBC Sports president Rick Cordella. Edited January 11 by chongli 1 Quote
Saxum Posted January 11 Posted January 11 3 minutes ago, chongli said: NBC Sports president Rick Cordella. Amazing how some can lie with a straight face. He should be the host of new version of the Liar's Club on PeaC0ck. 1 1 Quote
Saxum Posted January 11 Posted January 11 Another entity who wanted to use Bills as experiment. 1 1 Quote
Buffalo ill Posted January 11 Posted January 11 On 1/8/2024 at 8:56 AM, JohnnyBuffalo said: Everyone should be saying the same thing! Absolutely brutal. Whoever started this whole streaming/cut the cord movement should be drawn and quartered. I have never spent more money and had less ease of use or access to things I have wanted to see than the way things are right now. I miss the good ole days! Hah Why would anyone want cable/dish/direct tv when they could stream it to their tv and not pay for 36 cspans, hallmark, foreign language channels, etc? Cutting the cable is the best entertainment move I ever made. 1 Quote
JohnnyBuffalo Posted January 11 Posted January 11 6 minutes ago, Buffalo ill said: Why would anyone want cable/dish/direct tv when they could stream it to their tv and not pay for 36 cspans, hallmark, foreign language channels, etc? Cutting the cable is the best entertainment move I ever made. You clearly have very limited interests or people in your home. By comparison to view what my household enjoyed for years with DTV on multiple TVs/rooms with record/playback/ppv capabilities with every sports team we wanted to watch….requires multiple streaming services with far less ease of use, functionality, and QUALITY! Oh and costs more and doesn’t get anywhere near the included content specifically sports. But thanks for your input. 2 Quote
frostbitmic Posted January 11 Posted January 11 The fans didn't bite on the Bills vs Chargers game, it was the 5th least watched nationally televised game of the season behind only the three London games and a Saints vs Panthers game. 1 1 Quote
Saxum Posted January 11 Posted January 11 21 minutes ago, frostbitmic said: The fans didn't bite on the Bills vs Chargers game, it was the 5th least watched nationally televised game of the season behind only the three London games and a Saints vs Panthers game. I did what I could to pass word on multiple forums. I wonder if NFL Network showing had higher ratings especially on West Coast. 1 Quote
Buffalo ill Posted January 11 Posted January 11 1 hour ago, JohnnyBuffalo said: You clearly have very limited interests or people in your home. By comparison to view what my household enjoyed for years with DTV on multiple TVs/rooms with record/playback/ppv capabilities with every sports team we wanted to watch….requires multiple streaming services with far less ease of use, functionality, and QUALITY! Oh and costs more and doesn’t get anywhere near the included content specifically sports. But thanks for your input. You're welcome for the input. May you one day find a way to recapture the magic of watching dvrs of the Kardashians, The View, mainstream media, and whatever "who wants to be a famous musician" show is currently in production. 1 hour ago, JohnnyBuffalo said: You clearly have very limited interests or people in your home. By comparison to view what my household enjoyed for years with DTV on multiple TVs/rooms with record/playback/ppv capabilities with every sports team we wanted to watch….requires multiple streaming services with far less ease of use, functionality, and QUALITY! Oh and costs more and doesn’t get anywhere near the included content specifically sports. But thanks for your input. You're welcome for the input. May you one day find a way to recapture the magic of watching dvrs of the Kardashians, The View, mainstream media, and whatever "who wants to be a famous musician" show is currently in production. Quote
Over 29 years of fanhood Posted January 11 Posted January 11 1 hour ago, JohnnyBuffalo said: You clearly have very limited interests or people in your home. By comparison to view what my household enjoyed for years with DTV on multiple TVs/rooms with record/playback/ppv capabilities with every sports team we wanted to watch….requires multiple streaming services with far less ease of use, functionality, and QUALITY! Oh and costs more and doesn’t get anywhere near the included content specifically sports. But thanks for your input. streaming is awesome- I’ve been a cord cutter since 2008. For a while it was rabbit ears, Netflix and Sunday ticket. Then eventually Hulu/YouTubetv. my only complaint is the proliferation of exclusive content platforms. Why isn’t there one NfL app where I can ppv whatever games I want Year round. 1 Quote
KHAN Posted January 11 Posted January 11 (edited) $5 not withstanding, I'm not going to subscribe, and then have to unsubscribe for 1 game. Or 3 games, or 5 games, or 20 games for that matter. The Bills will be on channels 2, 4, 6(Fox 29) or 7 and whatever games I miss outside of them, whatever. The thing I find most unappealing is the commercial basically saying that the first streaming only playoff game is a historical event (in a good way). The last line of the commercial is "Sign up, and be a part of history". Bugger of @$$holes. Edited January 11 by KHAN 1 1 Quote
chongli Posted January 12 Author Posted January 12 1 hour ago, billsintaiwan said: Desire is the root of all suffering Wait...do they show the NFL in Taiwan? Or do you get Armed Forces Network? Quote
Just Jack Posted January 12 Posted January 12 For those that sign up, check out some of the other shows available. I recommend Poker Face. 1 Quote
QCity Posted January 12 Posted January 12 3 hours ago, Buffalo ill said: You're welcome for the input. May you one day find a way to recapture the magic of watching dvrs of the Kardashians, The View, mainstream media, and whatever "who wants to be a famous musician" show is currently in production. I mean the shows you've listed are all available to stream. Quote
Tenhigh Posted January 12 Posted January 12 On 1/8/2024 at 2:37 PM, Matt_In_NH said: So when they do the commercial free thing they throw it to the studio instead of commercials. Not sure how great that really is. I kind of like mr caveman better than an ex patriots player. But my question is do they have more commercials than normal for the first three quarts? Wait a minute, are you saying Gronk isn't the cave man in this commercials? 1 Quote
Saxum Posted January 12 Posted January 12 30 minutes ago, Just Jack said: For those that sign up, check out some of the other shows available. I recommend Poker Face. Talking about sleeping with the enemy. Quote
DCofNC Posted January 12 Posted January 12 It’s bull ***** to make a game exclusive to another pay service, if I wasn’t already on the hook for the subscription to watch the Bills game, I would just say screw it. 1 Quote
Since1981 Posted January 12 Posted January 12 MUST. you can’t let NBC think for a minute that we are actually trying it. NBC mgt is watching use. I send my little message to NBC/NFL and cancel Sunday, don’t wait!!! 7 minutes ago, DCofNC said: I would just say screw it. Yeah, I would not buy to see one rando WC game (non bills). Quote
billsintaiwan Posted January 12 Posted January 12 1 hour ago, chongli said: Wait...do they show the NFL in Taiwan? Or do you get Armed Forces Network? They started to show the games on normal cable TV a few weeks ago. I pay for the dazn app though. 1 Quote
JohnnyBuffalo Posted January 12 Posted January 12 13 hours ago, Buffalo ill said: You're welcome for the input. May you one day find a way to recapture the magic of watching dvrs of the Kardashians, The View, mainstream media, and whatever "who wants to be a famous musician" show is currently in production. You're welcome for the input. May you one day find a way to recapture the magic of watching dvrs of the Kardashians, The View, mainstream media, and whatever "who wants to be a famous musician" show is currently in production. Man that makes zero sense because all of that garbage is the stuff you must be watching on your one streaming platform….because that is ALL available to you. Clearly you do not know what you are talking about. But hey I jokingly admitted that this is all first world problems so honestly I consider it a privilege to be frustrated by it…or at least try to remind myself of that fact. The original point to all of this was that the NFL and these platforms are using the initial draw of streaming against us fans. It’s unfortunate. Go Bills! Quote
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.