Why Big Tech Is Making a Big Play for Live Sports

[notwoz]

I hope that this link will be available to the forum. My NYT subscription allows for a certain number of "gift" articles that can be read by non-subscribers.

Much of this information has been discussed but the story does add some analysis to why the streaming services are setting their sites on programming like sports (i.e. Sunday Ticket). The story also adds a name to the mix that I haven't heard before ... and that's Google. The final paragraph also makes an interesting point; that winning the rights to major sports packages could be an "ego" thing for the streaming services.

 

https://www.nytimes.com/2022/07/24/technology/sports-streaming-rights.html?unlocked_article_code=AAAAAAAAAAAAAAAACEIPuomT1JKd6J17Vw1cRCfTTMQmqxCdw_PIxftm3iWka3DKDmweiPgYCIiG_EPKarskfMM0xSiAAcRdKrImQf10wapFPkNtVxLuooeBnN5NBRQJnr-JfzF82YPRD_d_-CX2b2K9JaB2nLS25BnebH3vDKKPzXEnIQZ6qcBvfUX523ZelvvBFLRziNFuzLx2UMABMDQFZyKItvDvGk8-bI3ANkeAn1FwD-JJWjjTnsqe7aYAdWhRAVHBTnB94AUs-Y8WeYNXbOukcUlWKIepiq4RC2doMI6jG5YwIoDfnLlrurfPwgeeFLDtTyXWTfrtXOjQTZ2_4Q&smid=url-share

[Saxum]

I am able to access, thanks.

It references article in Sports Business Journal which in past has allowed access to articles and then shut it off.

https://www.sportsbusinessjournal.com/Journal/Issues/2022/02/28/Insiders/Sports-media.aspx

[Marv's Neighbor]

$$$$$ ???

[HOUSE]

There goes the last can of Who hash

 

[nucci]

Money and marketing/publicity. Plus new customers

[GunnerBill]

Because the single biggest guarantee of eyes on your product to drive subscriptions and advertisers is live sport. 

[nucci]

13 minutes ago, GunnerBill said:

Because the single biggest guarantee of eyes on your product to drive subscriptions and advertisers is live sport. 

especially the NFL

[GunnerBill]

Just now, nucci said:

especially the NFL

 

Yea. The NFL and the EPL.

[hondo in seattle]

notwoz, thanks for sharing!  

 

Not really new news, though: streaming companies want to acquire premium sports programming partly due to ego and partly as loss leaders.  

 

Since I already steam everything I watch, I'm okay with the Silicon Valley getting the rights to Sunday Ticket.  As long as the price doesn't go up.

[extrahammer]

This has been expected for almost a decade now. Remember when Yahoo paid $20 million to stream that Bills Jags game from the UK online? https://fanbuzz.com/nfl/yahoo-is-paying-20-million-to-broadcast-a-bills-jaguars-game/

 

That was tech companies testing out their technology and the business model around it. Then you had Amazon dip their toes in, then they acquired Thursday Night Football, Facebook with MLB, etc. But tech companies already own grocery stores, automobile companies, hospitals, insurance companies, appliance companies, and more, so expect that to continue as well. 

[MJS]

It's no great mystery. Money.