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Bills Stadium naming rights, a deal is close **IT'S OFFICIAL: Highmark Blue cross Blushield Stadium


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Posted

Kind of under whelming after all the build up ;)

 

Maybe all the WNY Bills season ticket holders will get discounts on their health insurance as part of the package ;)

 

Posted
2 minutes ago, BearNorth said:

Apparently Highmark has actually laid off some former BC/BS of WNY employees, but they have money for naming rights?

 

 

The concept of a  not-for-profit entity blowing policy holder premium cash on something this trivial should be a problem for everyone.  It's not a company that does business in NYS, so it can't even  really be considered a marketing move by them.  

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Posted
6 hours ago, JoPoy88 said:

no he didn’t. It was a marketing stunt, like everything Portnoy does.

There are many things you can call Dave Portnoy, but liar isn't one of them. Why wouldn't he try for naming rights? Wouldn't that get his company more publicity? Just kind of a weird take.

Posted
7 minutes ago, Boxcar said:

There are many things you can call Dave Portnoy, but liar isn't one of them. Why wouldn't he try for naming rights? Wouldn't that get his company more publicity? Just kind of a weird take.


lol. If you really think Portnoy doesn’t lie for the sake of self-promotion, that’s delusional.

Posted
1 minute ago, JoPoy88 said:


lol. If you really think Portnoy doesn’t lie for the sake of self-promotion, that’s delusional.

saw a Barstool Sports billboard the other day on I-95 South in the Jacksonville area, was pretty sweet.

Posted

most businesses advertise.....this is an advertising expense.....the negative not for profit arguments ring hollow for me. the high cost of health insurance is complex and has very little to do with an advertising budget.

 

the name Highmark.....is not well known.....they are primarily a PA company trying to expand......all the more reason for them to grab the naming rights to build their brand.

 

so my initial reaction as a bills fan is....YAWN....uninspiring ...no pizazz.....extending the full name out makes it worse. i guarantee i wont be referring to the bills stadium as highmark stadium. my out of town family members are already texting me unflattering remarks.

 

Posted
40 minutes ago, JoPoy88 said:


lol. If you really think Portnoy doesn’t lie for the sake of self-promotion, that’s delusional.

I don't want to come off as a fanboy but I'd really like to know examples of him lying for self promotion. Main reason why I do like him is how blatantly honest he is, even if it makes him look like an #######.

Posted
2 minutes ago, YoloinOhio said:

Which corporate stadium names are awe-inspiring though?

 

good point.....awe-inspiring ?......none...zero

 

just known nationally.....fedex, att, ford, heinz, m&t, hard rock, gillette, mercedes benz, met life, bank of america.....to name a few

 

 

 

 

Posted
1 hour ago, Greg S said:

Rich Stadium or Ralph Wilson Stadium for me. As long as the Bills win who really cares what it's called.

So to flip it around, why will you only call it Rich Stadium or Ralph Wilson Stadium if the name doesn’t matter to you?

Posted
1 hour ago, BearNorth said:

Apparently Highmark has actually laid off some former BC/BS of WNY employees, but they have money for naming rights?

 

Layoffs aren’t related to the size of marketing budgets. They are tied to workforce restructure plans

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Posted
3 minutes ago, Ya Digg? said:

So to flip it around, why will you only call it Rich Stadium or Ralph Wilson Stadium if the name doesn’t matter to you?

 

Actually I really won't call it anything as I just want to go watch the games but I see your point. For the majority of my life it was always Rich Stadium or Ralph Wilson Stadium so that is what I am used to.

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Posted
11 hours ago, Xwnyer said:

Amazin how a not for profit entity like BCBS can end up,with naming rights ???

Not all of their entities are "not for profit".  And some of them that are still raise eyebrows! 

 

Blue Cross Blue Shield Association - Wikipedia

"While only some members retain nonprofit status, the ones that do have been criticized for holding excessive amounts of cash or excessive executive compensation. In 2014, BC/BS of Illinois (Health Care Service Corporation) was sued over its nonprofit status, with the lawsuit dismissed with prejudice and the ruling upheld on appeal.[25] Similar suits occurred with similar results in other states such as Oregon.[26]"

Posted

you going to the game ? 

 

where you tailgating at ?

 

in most conversations about the bills.....saying the proper name of the stadium is hardly mentioned

 

9 out of 10 times...."the stadium" is used

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Posted
16 minutes ago, Greg S said:

 

Actually I really won't call it anything as I just want to go watch the games but I see your point. For the majority of my life it was always Rich Stadium or Ralph Wilson Stadium so that is what I am used to.

That’s fair-And now that I’m thinking about it, I’m not sure I have ever really called the stadium by it’s name. It’s always “I’m going to the Bills game” 

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