sir andrew Posted September 16, 2020 Posted September 16, 2020 I was wondering what happened to these. I gotta say that it was a letdown. Read some other team's write-ups and those are meh too. I think he's confused about the accent.
uticaclub Posted September 16, 2020 Posted September 16, 2020 1 hour ago, TheElectricCompany said: Marketing is sales without accountability. Digital marketing / advertising needs to die. Talk about a waste of resources. So how are products or services suppose to acquire new customers?
TheElectricCompany Posted September 16, 2020 Posted September 16, 2020 (edited) 18 minutes ago, uticaclub said: So how are products or services suppose to acquire new customers? In the digital space, not by banner ads, cookies, pop ups and autoplay videos. These all degrade the user experience, and the conversion rates are pitiful. We often see <0.01% leads/site visitors at my company, and those are just leads! Say what you want about Defector, or any of these sites, but $80-$100 a year really isn't much to get content you value without being pummeled by spam. Sales + business development, doing the dirty work, always have and always will be the revenue generators. Edited September 16, 2020 by TheElectricCompany
DrDawkinstein Posted September 16, 2020 Posted September 16, 2020 1 hour ago, TheElectricCompany said: Marketing is sales without accountability. Digital marketing / advertising needs to die. Talk about a waste of resources. The greatest marketing trick Marketing ever pulled was rebranding itself from Propaganda to Marketing
uticaclub Posted September 16, 2020 Posted September 16, 2020 12 minutes ago, TheElectricCompany said: In the digital space, not by banner ads, cookies, pop ups and autoplay videos. These all degrade the user experience, and the conversion rates are pitiful. We often see <0.01% leads/site visitors at my company, and those are just leads! Say what you want about Defector, or any of these sites, but $80-$100 a year really isn't much to get content you value. Sales + business development, doing the dirty work, always have and always will be the revenue generators. Fair enough, there is a lot of wasted ad spend but a lot of it is accurately targeted. I work sales/biz dev in the digital marketing industry, so I do know all the pros & cons and many ads aren’t aimed at efficiency and optimization. I just billieve the fall of Deadspin had little to do with the ads on their site and more to do with the content. If valuable users regularly visited the site, the ad space would be much more expensive and the junk ads wouldn't afford to bombard the sites users
TheElectricCompany Posted September 16, 2020 Posted September 16, 2020 6 minutes ago, uticaclub said: Fair enough, there is a lot of wasted ad spend but a lot of it is accurately targeted. I work sales/biz dev in the digital marketing industry, so I do know all the pros & cons and many ads aren’t aimed at efficiency and optimization. I just billieve the fall of Deadspin had little to do with the ads on their site and more to do with the content. If valuable users regularly visited the site, the ad space would be much more expensive and the junk ads wouldn't afford to bombard the sites users The content was certainly different and best read occasionally. They had a few gems over the years (ex. SI becoming a content mill, Nathan Peterman).
Just in Atlanta Posted September 16, 2020 Posted September 16, 2020 To each is own. Comedy is a tough beast. Perhaps the masses are sick of the SJW, BLM, Trump obsession (what does have to do with the Bills?) and racist BS over and over and over. Or not. Whatevs.
uticaclub Posted September 16, 2020 Posted September 16, 2020 (edited) 1 hour ago, TheElectricCompany said: The content was certainly different and best read occasionally. They had a few gems over the years (ex. SI becoming a content mill, Nathan Peterman). At the height of it, it was good and relevant, they were the ones that broke the Manti Te'o story. They just went too far politically & calling everyone racist, that even people that agreed with their takes thought it was overkill. That and Hulk Hogan suited the pants off of Gawker. Edited September 16, 2020 by uticaclub 1
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