NFL, MLB Players Tie Up With Private Equity to Boost Videogame, Card Revenue

[Saxum]

https://www.wsj.com/articles/nfl-mlb-players-tie-up-with-private-equity-to-boost-videogame-card-revenue-11573950424?mod=business_lead_pos5

Note: requires subscription to read full article.

Professional football and baseball players have long made money from their likenesses in videogames and on trading cards. Now they are teaming up with a private-equity firm in an unprecedented deal to amp up that revenue and invest it.

The players associations of the National Football League and Major League Baseball have struck a deal with RedBird Capital Partners to form a new company called OneTeam Partners LLC, which will be centered around the management of the players’ portrayals, the parties said.

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https://www.businesswire.com/news/home/20191118005510/en/NFLPA-MLBPA-RedBird-Capital-Launch-New-Company

Appears to be same info without the Pay Gate.

 

[machine gun kelly]

Limeaid, thanks for sharing, and I never fault a group of people who want to capitalize on their fame while they are still in their prime.  Good for them.