Gugny Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 1:44 PM, keepthefaith said: No I'm saying that the frequency with which we see this in advertising now is due to the ad creators who view their work through the lens of race which is a liberal trait. Expand On 5/25/2018 at 1:46 PM, keepthefaith said: Is there any medical research or marketing research to support that? If there is then that would be a business reason to do so. Expand Viewing work through the lens of race is a liberal trait. That is gold. And they're all business decisions. It's about connectivity; the only agenda is to connect to people who they think are more likely to buy the product. That's not liberal; nor is it conservative. It's marketing.
boyst Posted May 25, 2018 Posted May 25, 2018 Ever known anyone in advertising? They're the biggest bunch of pacifist pussies out there. They think only in ways that they can provoke and press agendas whilst believing their cause is great enough for socirty and the advancement of social issues that it is absorb. Ad execs cant cast all white because thats raysis. Can't cast all black because that's too scary to the inner city old ladies. Can't cast Asians because gender appropriation of cultural identities in the Anglo saxoan Paleo diet standard something bull ****. Ever notice that they brand so not to offend and be inclusive? It's marketing to reach all demographics. It's cheesy but it works.
TakeYouToTasker Posted May 25, 2018 Posted May 25, 2018 I think it speaks to several things: First of all, black Americans have developed more economic power over time. As they have begun to join the working and middle class, they are now being marketed to. Secondly, marketing firms aren't going to stop marketing to their largest demographics, and in America that's white people. Third, and socially more important, on a personal level, between the economic groups being targeted, the comingling of races is no longer frowned upon, and people are free to love who they want, as they should be. A combination of these three factors would lead to a situation where advertisers can market to multiple demographics using the same add dollars, hence mixed race couples in commercials. With all of that said, I haven't studied the trend, and this is a very raw and off the cuff analysis, so take it for what it is. 2
row_33 Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 2:00 PM, TakeYouToTasker said: I think it speaks to several things: First of all, black Americans have developed more economic power over time. As they have begun to join the working and middle class, they are now being marketed to. Secondly, marketing firms aren't going to stop marketing to their largest demographics, and in America that's white people. Third, and socially more important, on a personal level, between the economic groups being targeted, the comingling of races is no longer frowned upon, and people are free to love who they want, as they should be. A combination of these three factors would lead to a situation where advertisers can market to multiple demographics using the same add dollars, hence mixed race couples in commercials. With all of that said, I haven't studied the trend, and this is a very raw and off the cuff analysis, so take it for what it is. Expand someone recently did a podcast about TV ads on prime time network shows, expecting SJW diversity and found that there was practically none of it at all.
Paulus Posted May 25, 2018 Posted May 25, 2018 Honestly, it does appeal to more than one race. Why have a commercial just target the whites, blacks, Asians, etc.? One race sees a person of their race holding some Charmin Ultra-Strong, while their partner of a different race is the one who brought it home. Boom, now folks other than nasty cartoon bears can enjoy the greatest TP ever invented. I suppose one possible reason that enabled this targeting would be the non-acceptance v. the demographic it reaches. Sure, there are people across ALL races who are against "mixing" but they are quite possibly outnumbered by the demographic targeted, namely red bears.
DC Tom Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 3:43 AM, Gugny said: So you're saying that the notion of a mixed couple is liberal? How old are you? Expand No, just the notion of portraying it as more common than it actually is. 1
Trump_is_Mentally_fit Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 1:47 PM, 3rdnlng said: Personally I don't care, it is just an observation on my part. I do wonder what the motivation is by the people creating the commercials though. I have the tv on in the background as I work from my desk and I've noticed it's quite prevalent. The amount of interracial couples in tv commercials is many times the amount in actuality. Do these commercials even have a purpose? I can't imagine that the use of interracial couples sells more product. Expand My God you are a moron! Maybe the Deep State is making them just to piss off Trumptards that want to reverse Loving vs Virginia!
Pine Barrens Mafia Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 2:58 PM, DC Tom said: No, just the notion of portraying it as more common than it actually is. Expand The same thing could be said of portrayal of homosexuals on tv. FAR more common on ads and tv shows than in actuality.
Gugny Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 2:58 PM, DC Tom said: No, just the notion of portraying it as more common than it actually is. Expand How many new marriages are interracial today? The number of interracial marriages has increased 5 times since 1967. Today, approximately 17% of married couples are interracial. I'm not sure how reliable the source is ... https://www.creditdonkey.com/interracial-marriage-statistics.html. These numbers seem to support it, though ... https://en.wikipedia.org/wiki/Interracial_marriage_in_the_United_States 2
row_33 Posted May 25, 2018 Posted May 25, 2018 and again, someone actually observed the TV ads during AGT and other prime time shows, expecting it to be deviant and it wasn't remotely near that but he actually watched the TV and wrote it down far better to make it up and hold to it, even when proven dead wrong
B-Man Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 2:58 PM, DC Tom said: No, just the notion of portraying it as more common than it actually is. Expand Exactly. My wife watches Law and Order SVU and we have a running joke about how almost every judge on the show is a African American female..... apparently that is the dominant trait of NYC judges. .
Koko78 Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 2:00 PM, TakeYouToTasker said: I think it speaks to several things: First of all, black Americans have developed more economic power over time. As they have begun to join the working and middle class, they are now being marketed to. Secondly, marketing firms aren't going to stop marketing to their largest demographics, and in America that's white people. Third, and socially more important, on a personal level, between the economic groups being targeted, the comingling of races is no longer frowned upon, and people are free to love who they want, as they should be. A combination of these three factors would lead to a situation where advertisers can market to multiple demographics using the same add dollars, hence mixed race couples in commercials. With all of that said, I haven't studied the trend, and this is a very raw and off the cuff analysis, so take it for what it is. Expand I would add (to echo Boyst's point): Fourth, they're trying to advertise in a way to avoid the negative publicity that comes with SJW accusations of lacking diversity and being racist by featuring solely white people in their commercials. 1
Just Jack Posted May 25, 2018 Posted May 25, 2018 I've noticed it too. And now I'm noticing more gay couples in commercials..... Delta Airlines, about the 25 second mark of this commercial, one man is leaving while the other sleeps https://ispot.tv/a/Acw1 Visit Vegas...
TakeYouToTasker Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 7:49 PM, Just Jack said: I've noticed it too. And now I'm noticing more gay couples in commercials..... Delta Airlines, about the 25 second mark of this commercial, one man is leaving while the other sleeps https://ispot.tv/a/Acw1 Visit Vegas... Expand Ben Shapiro did a remarkable piece of investigative journalism about this phenomenon a few years back. before he was a household name. Media executives told him directly that they intentionally over-represented homosexuality in programming in order to drive an agenda.
Pine Barrens Mafia Posted May 25, 2018 Posted May 25, 2018 On 5/25/2018 at 8:10 PM, TakeYouToTasker said: Ben Shapiro did a remarkable piece of investigative journalism about this phenomenon a few years back. before he was a household name. Media executives told him directly that they intentionally over-represented homosexuality in programming in order to drive an agenda. Expand Of course they do. There's LITERALLY a playbook for this sort of thing, written in the 90s by prominent gay authors about how to make homosexuality mainstream. Their plan worked.
SlimShady'sSpaceForce Posted May 26, 2018 Posted May 26, 2018 (edited) It’s because that is what life is today. My daughter in law is Hatian. Some people would call it the blackening of America. Most accept is as a life. We are all children of god. Edited May 26, 2018 by ShadyBillsFan
TakeYouToTasker Posted May 26, 2018 Posted May 26, 2018 On 5/26/2018 at 2:30 PM, ShadyBillsFan said: It’s because that is what life is today. My daughter in law is Hatian. Some people would call it the blackening of America. Most accept is as a life. We are all children of god. Expand I don't believe the commingling of races to be a good thing, and I don't believe it to be a bad thing. I find it to be neutral. What is, I believe objectively, a good thing is the empowering of individuals to make more choices about who they want to take as their partner by removing oppressive laws and social sigmas which prior restricted human freedoms. But that's not what the thread is about. The thread is about the over representation of mixed race couples in advertising, and why it's happening. 1
njbuff Posted May 26, 2018 Posted May 26, 2018 I can just imagine the argument Archie Bunker and Meathead would be having if these mixed couples commercials would have happened yesteryear. On 5/25/2018 at 7:49 PM, Just Jack said: I've noticed it too. And now I'm noticing more gay couples in commercials..... Delta Airlines, about the 25 second mark of this commercial, one man is leaving while the other sleeps https://ispot.tv/a/Acw1 Visit Vegas... Expand I would like to think I have an open mind about anything. I don't have a daughter, but I wouldn't know how I would react to a daughter being in a same sex relationship. I would hope that I wouldn't be a total piece of crap about it and just be happy for my daughter. I guess I would have to be put in that situation to truly find out if I am a homophobic scumbag or not.
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