Challenge for Bill's Brass

[gjv001]

Over the last 17 years the Bill's have been successful at making (faux football) marketing moves to generate season ticket sales. Of course none of these moves has produced what all Bill's fans want, a playoff game for the team. But these brilliant marketing moves have succeeded in creating fan optimism that turned into sales. Most years these moves were given the benefit of the doubt by the local Press. Perhaps the Press did it because they were more concerned about the Bill's remaining in Buffalo than winning games. Without the Bill's in Buffalo, most of these reporters would have to find real jobs. But I sense this is not the case this year. So with the Press, questioning with a suspecious eye, everything The Pagula's, Russ Brandon or Doug Whaley do, how will the Bill's create the perennial optimism for next season.