GG Posted October 4, 2016 Posted October 4, 2016 NFL ratings are dropping big this year. Research conducted on behalf of SportsBusiness Daily has found unprecedented double-digit audience declines for NFL games so far this season. According to research firm CivicScience, NBC’s Sunday Night Football — the highest rated prime-time program for the last five years — has seen its average audience drop 10 percent so far this year after four games. Viewership of the NFL’s widely dispersed Thursday night games has dropped 15 percent. And ESPN’s Monday Night Football is down 19 percent.
26CornerBlitz Posted October 4, 2016 Posted October 4, 2016 FYI: http://forums.twobillsdrive.com/topic/188746-nfl-television-ratings/
CommonCents Posted October 4, 2016 Posted October 4, 2016 NFL ratings are dropping big this year. If we are getting ahead of ourselves....would a continued drop in ratings lessen the push for a new stadium?
MAJBobby Posted October 4, 2016 Posted October 4, 2016 And yet Team is valued more than he bought it to otherwise in about a year is positive ROI think he cares where he bought it NFL will just tap into the UNTAPPED for the most part streaming revenue
GG Posted October 4, 2016 Posted October 4, 2016 And yet Team is valued more than he bought it to otherwise in about a year is positive ROI think he cares where he bought it NFL will just tap into the UNTAPPED for the most part streaming revenue That's a paper valuation, not what somebody will actually pay for the team. Part of that valuation was derived based on his purchase of the Bills, which set the floor with the increase over the last year attributed to expectations of higher ratings. If ratings continue to fall by double digits, next TV contracts won't be as lucrative, which will lead to franchise value declines.
PolishDave Posted October 4, 2016 Posted October 4, 2016 (edited) That's a paper valuation, not what somebody will actually pay for the team. Part of that valuation was derived based on his purchase of the Bills, which set the floor with the increase over the last year attributed to expectations of higher ratings. If ratings continue to fall by double digits, next TV contracts won't be as lucrative, which will lead to franchise value declines. Not necessarily. The value of a franchise is determined by supply vs. demand. And with the increasing number of billionaires in the United States, you can bet that there is an increase in demand for ownership of professional sports teams. Yet the supply of NFL teams is fixed and isn't increasing. That results in increased values for existing teams. A decrease in TV revenues may make it less profitable to own an NFL team. It does not mean the team will go down in value. It might just mean that the value of the team appreciates more slowly than it would if the TV revenues were increasing. Edited October 4, 2016 by PolishDave
zow2 Posted October 4, 2016 Posted October 4, 2016 Secondary market ticket sales have not been nearly as high $$ as they were even 3 years ago. I know this very well since I have season tickets for another team in addition to the Bills.
major Posted October 4, 2016 Posted October 4, 2016 Could the decline in NFL ratings mean fans have migrated over to college football instead? Their ratings seem to be increasing. NFL has had so many issues over the past few years: concussion issues, off the field activity, etc...
Nanker Posted October 4, 2016 Posted October 4, 2016 Well, another way to look at it is that no other NFL team has sold for more money than the Pegulas paid for The Bills.
jr1 Posted October 4, 2016 Posted October 4, 2016 broadcast ratings are falling in general see tvgrimreaper on twitter
Freddie's Dead Posted October 4, 2016 Posted October 4, 2016 Well, another way to look at it is that no other NFL team has sold for more money than the Pegulas paid for The Bills. A recent Forbes valuation article listed all NFL teams over 1B, with the Cowgirls at 4.2B. At #32? Da Bills, with a valuation of 1.5B http://www.forbes.com/nfl-valuations/list/#tab:overall
TPS Posted October 4, 2016 Posted October 4, 2016 Yes, it's Pegula's fault that Ralph died when the NFL franchise value was at a peak....
Buftex Posted October 4, 2016 Posted October 4, 2016 Yes, it's Pegula's fault that Ralph died when the NFL franchise value was at a peak.... Ralph was cheap...
John from Riverside Posted October 4, 2016 Posted October 4, 2016 El Pegula has his trusty shovel ready to go if he needs more dollars....
GG Posted October 4, 2016 Posted October 4, 2016 El Pegula has his trusty shovel ready to go if he needs more dollars.... Is that because shale oil wells are at an all time high too?
Peter Posted October 4, 2016 Posted October 4, 2016 Whether this is true (I suspect it will not be over time), I am very thankful that the Pegulas were around to buy the team. Let's presume that the premise of the original post is true - that is all the more reason to be thankful for the Pegulas. This is why I will never understand some of the gratuitous shots that Sully and Bucky take.
somnus00 Posted October 4, 2016 Posted October 4, 2016 In my opinion, this is the kind of thing that will eventually kill net neutrality. Over the past few years, there has been a media shift towards shared content, P2P streaming etc. This eats into TV ad money. When billionaires and corporations lose revenue because of a minimally regulated internet, you can bet corporate friendly government regulations are on the way.
PolishDave Posted October 4, 2016 Posted October 4, 2016 In my opinion, this is the kind of thing that will eventually kill net neutrality. Over the past few years, there has been a media shift towards shared content, P2P streaming etc. This eats into TV ad money. When billionaires and corporations lose revenue because of a minimally regulated internet, you can bet corporate friendly government regulations are on the way. Maybe that will happen. But it sure didn't happen for Hugh Hefner. NFL is football porn. You just won't get the live stuff.
The Big Cat Posted October 4, 2016 Posted October 4, 2016 I'm not sure why this would have any impact on the value of a franchise. And for that matter, what negative impact would this drop even have? The only thing that ratings will dictate is ad revenue, which doesn't impact the NFL until negotiations for TV contracts. BUT--now that new wave content providers like Google and Twitter want in on the broadcast game, are we really expected to think bids for NFL rights will...drop...because of this? Nah.
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