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NFL to allow personal messages on cleats for one week this season

http://www.si.com/nfl/2016/09/12/nfl-cleats-week-13-cause-marketing

Evidently none of the Browns or Titans have any players who want to market causes; they should have done it when all teams were playing.

 

 


There are a few more catches, but according to a league source you’ll see more personal messages on players’ cleats in Week 13. The NFL is planning to allow players to promote a charitable cause of their choice during the Dec. 4 weekend, and a separate league source indicated that plan will go beyond cleats.
There are some regulations, though.
Players must have the charity or cause approved by the league prior to Week 13, as the league will still determine the legitimacy of the cause. The players must also auction off the cleats after use and donate 100 percent of the proceeds to that charity or cause.

 

This new, one-week policy will still raise questions. How will the NFL set its threshold for approval? No reasonable person would be against raising money and awareness for, say, children with cancer. But what of support for the local police union or the Black Lives Matter movement? We will soon find out.

 

I am assuming charities like NORML are not going to be approved.

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