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NFL, NCAA And UFC Go After Deadspin And SBNation Over Tweeted Vines And GIFs

One of my favorite ways to consume the best parts of sportsball is in animated GIFs and 6-second Vines. I only want to see that big block or that sweet catch, not the crap before and after it.

 

The NFL seems to agree and probably wants to be the only place you can get those GIFs or Vines, because according to numerous reports, the Twitter accounts of two prominent sports publications have been shut down over sharing NFL-owned content via said means.

 

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@carlquintanilla

The Deadspin/Twitter sports GIF battle makes WaPo's pg 1. Fascinating discussion of whether it's 'fair use' $TWTR https://www.washingtonpost.com/sports/sports-video-clips-are-now-ubiquitous-on-social-media-can-the-nfl-put-the-genie-back-in-the-bottle/2015/10/13/e986f34c-71c9-11e5-8248-98e0f5a2e830_story.html

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Something strange happened this week, just as sports fans settled down to watch playoff baseball and “Monday Night Football,” firing up their second screens for replays, snark and analysis. The Twitter accounts for two popular sports sites were suddenly deactivated, rendering unavailable two high-profile sources for quick video replays of licensed network broadcasts of games.

 

The move by Twitter came in response to complaints from the National Football League and others, raising the profile of a hotly contested and fluid corner of intellectual property law that impacts the way millions of fans today consume sports news and highlights.

 

 

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Posted

Does the NFL get any revenue from commercials on those vines?

 

Do the television networks that filmed those games get any revenue?

 

I think that's your answer. Your convenience is not relevant.

Posted

Does the NFL get any revenue from commercials on those vines?

 

Do the television networks that filmed those games get any revenue?

 

I think that's your answer. Your convenience is not relevant.

 

It's shortsighted. The use of short clips creates more interest in the game of football and beyond that it IMO is well within the boundaries of fair use.

Posted

Couple thoughts here:

 

1. There may be a ratings dive among the younger generation that prefers to look at vines of touchdown plays instead of watching the game. That's obviously damaging to the NFL so they would like a way to "sponsor" the vines. Milk any money they can.

 

2. It's not all touchdowns and great plays on those vines. There are bad penalty calls, dirty plays, and embarrassing moments like the Brady high-five or the Jags fan shaking his head.

 

If the NFL is in control, you're going to see less warts and less publicizing of bad calls. Vines are now going to be about good things and NFL-endorsed "funny" things.

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