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Fred Says Whaley Dishonest With Him


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That is really what I meant by risky. There is much more to lose by making that decision than there is to gain. Whaley may be right but he certainly didn't choose the conservative, safe route.

Which is refreshing as a Bills fan, don't you agree? It's on Whaley to build the best team he thinks he can put together--devoid of emotional attachments or sponsor obligations. Full stop.

 

The last GM that did that around here just got fitted for a gold jacket in Canton. In between, we've seen some good (Butler) and bad (Marv) GMs, but neither was a gunslinger. Always the safe, conservative route.

 

Whaley's got a lot of things to prove ("Sir, I knew Bill Polian. You're no Bill Polian"), but having balls isn't something that's one of them...

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That's an interesting point, but is any of that responsibility on Whaley? Or is this a situation where the marketing people screwed up and want to point the finger back at Whaley? If you, as an outsider, can identify players to avoid centering a campaign around, shouldn't they as well?

 

Edit: And if the leak/complaint is coming from these marketing/PR people, I'd say that that's an indication that maybe we shouldn't be trusting them with information about moves the team's going to be making, until it's official.

No, it is pretty common; when I was on the management side I knew a lot of moves that happened and a lot that didn't. We had to be prepared to react to what was potentially coming. It is everyone's responsibility. You need to be able to read the tea leaves some. I just gave a list of the guys that I would try to use for my marketing campaign. Those guys will all be on the team next April.

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Me too and that is why I used Mario in the one example. If there is even a CHANCE that a player might not be here I would avoid using them. There are a handful of guys that you could have used: McCoy (quirky personality), Watkins (a little quite), Hughes (not well known enough), Aaron Williams (if he has a big year I would use him a lot), and Charles Clay (quiet). Those are the guys that I can pretty much guarantee will be on the roster after this year. There are lots of others that are 99% likely but these guys are your safest bets.

 

But in the end doesn't that come down to the marketing and PR guys, not Whaley. They should have a policy about not using certain players in their marketing materials and inform their corporate sponsors to do the same.

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Absolutely. Also he will hear it when Brown misses a blitz pick up and Taylor gets whacked.

I think it's possible that the Tyrod announcement and the Fred announcement may be tied by more than coincidence and PR. Fred is still one of the best pass blocking backs in the league. I wonder if they would have cut him if the decision would have been to start Matt Cassell instead of Tyrod?

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No, but if everyone is in lockstep (especially with the spring rumors) they probably should have tried to steer it away from Freddy. I would say something to the tune of, "I really think that Watkins would be the best fit.

That would have been a public relations disaster, IMO. Akin to a Fred Jackson death watch.

 

No way M&T would have wanted to be part of the blowback those optics would have created...

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No, but if everyone is in lockstep (especially with the spring rumors) they probably should have tried to steer it away from Freddy. I would say something to the tune of, "I really think that Watkins would be the best fit. You want to people to associate your brand at the top and he is about to be one of the top players in the NFL. You guys would be getting a real bargain because in 2 years his image will be associated with M&T and Gatorade." That is pretty rough but you get the point. Just kind of be cognizant of what MAY happen. As I said earlier, we learned the hard way. We had players on tickets that had been traded, 3 story signs that cost 6 figures that had to be taken down midseason, etc... You do not need to consult the marketing people but they need to be keenly aware of the team (on and off the field).

 

That is why I used Mario as an example. Next year at this time, he would NOT be the guy that I centered my marketing around. he wouldn't be on my ticket stock, commercials, in arena signage, etc... While I believe that he WILL be here there is a small chance that he won't. If you are set on using players (I always liked to use fans, mascots, etc...) use someone that will definitely be there (like Watkins).

I don't get the lockstep comment. Sales and marketing should not be part of the loop on player personnel at all. I can't even see how you can even drop a hint without it creating even more problems for the Bills. This snafu is on M&T's marketing people for building a massive campaign around a 34 year old player, albeit one very popular player.
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Which is refreshing as a Bills fan, don't you agree? It's on Whaley to build the best team he thinks he can put together--devoid of emotional attachments or sponsor obligations. Full stop.

 

The last GM that did that around here just got fitted for a gold jacket in Canton. In between, we've seen some good (Butler) and bad (Marv) GMs, but neither was a gunslinger. Always the safe, conservative route.

 

Whaley's got a lot of things to prove ("Sir, I knew Bill Polian. You're no Bill Polian"), but having balls isn't something that's one of them...

Yeah, I don't hate it at all. That is the GM's job. I happen to believe that Fred is one of the best 3 RB on this team and that is why I didn't like the decision. It is up to the GM to build the roster though and I am glad that he has that power.

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Your faux "shock" that management has plants on the payroll doing social media damage control is charming and telling. Also, tossing in that little strawman qualifier of "thinking Whaley is a good GM" was a nice added touch. Whaley must be proud.

 

I am pretty confident the Buffalo Bills are not paying anyone to post on twobillsdrive.com.

 

For the record, I also believe that Apollo 11 did in fact land on the moon.

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That's an interesting point, but is any of that responsibility on Whaley? Or is this a situation where the marketing people screwed up and want to point the finger back at Whaley? If you, as an outsider, can identify players to avoid centering a campaign around, shouldn't they as well?

 

Edit: And if the leak/complaint is coming from these marketing/PR people, I'd say that that's an indication that maybe we shouldn't be trusting them with information about moves the team's going to be making, until it's official.

it's not the Bills responsibility at all with the sponsors. It's a risk that companies take using athletes to market their brands. Anyone can be moved, even Gretzky was traded. Teams can't have to worry about who sponsors have chosen to represent them. It's a risk they have to weigh themselves when they plan their marketing campaigns. In Washington they have RG3 on the home opener tickets where Cousins will be the starter, and that's coming from the teams front office. Should RG3 have to start the game because they front office used him on the ticket?
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But in the end doesn't that come down to the marketing and PR guys, not Whaley. They should have a policy about not using certain players in their marketing materials and inform their corporate sponsors to do the same.

I agree, but that is where the communication comes in. It is more on the marketing side to know but ownership is not going to be happy if you anger someone spending $1.5M or whatever it is. The football people have to make football decisions but as an organization you have to communicate. As an example the tickets are approved by a whole bunch of people. The Sr. Management team needs to know what is going on. The person on the ground floor doesn't but the department heads must in order to avoid situations like this. They never need to "leak" anything they simply steer the campaign in another direction.

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If the leak came from the marketing departmetnt I'm going to polish up my resume - I'm ready for a change after 14 years...

 

Also, for those that think Rex was totally out of the loop on this (*cough*Negativo*cough*), not sure if you saw last night's Hard Knocks where they were looking at the depth chart deciding on roster decisions and who was getting cut, but it wasn't just the GM sitting in front of a board making decisions.

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I don't get the lockstep comment. Sales and marketing should not be part of the loop on player personnel at all. I can't even see how you can even drop a hint without it creating even more problems for the Bills. This snafu is on M&T's marketing people for building a massive campaign around a 34 year old player, albeit one very popular player.

is the issue people had with Brandon that they didn't want a marketing guy to make decisions for what's on the field, now they say the marketing department should be in lockstep with the football department so they don't have a cut or traded player as part of a marketing campaign?
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That would have been a public relations disaster, IMO. Akin to a Fred Jackson death watch.

 

No way M&T would have wanted to be part of the blowback those optics would have created...

They wouldn't know. You sell them on the benefits elsewhere and the drawbacks. "With all of the optimism of the team moving forward I would think that you want to use someone that will be a big part of the team for years to come. As much as we all love Fred, he is 34 and closer to the end than the beginning of his career. It makes much more sense to me to start featuring Sammy Watkins and the future of the Bills. You want your brand to be associated with what is next."

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If the leak came from the marketing departmetnt I'm going to polish up my resume - I'm ready for a change after 14 years...

 

Also, for those that think Rex was totally out of the loop on this (*cough*Negativo*cough*), not sure if you saw last night's Hard Knocks where they were looking at the depth chart deciding on roster decisions and who was getting cut, but it wasn't just the GM sitting in front of a board making decisions.

to be fair Bill OBrien was given control over the 53 when he was hired there... But yes that is the common practice. Sal was saying at SJF there were nightly meetings to discuss personnel with coaches/FO.
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I agree, but that is where the communication comes in. It is more on the marketing side to know but ownership is not going to be happy if you anger someone spending $1.5M or whatever it is. The football people have to make football decisions but as an organization you have to communicate. As an example the tickets are approved by a whole bunch of people. The Sr. Management team needs to know what is going on. The person on the ground floor doesn't but the department heads must in order to avoid situations like this. They never need to "leak" anything they simply steer the campaign in another direction.

In this day and age, I think it's more dangerous for your marketing department to imply to MT Bank in the spring that Fred Jackson may not make the team in the fall when they want to use him than it is to risk him not being here when chances are good he is going to be.

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I don't get the lockstep comment. Sales and marketing should not be part of the loop on player personnel at all. I can't even see how you can even drop a hint without it creating even more problems for the Bills. This snafu is on M&T's marketing people for building a massive campaign around a 34 year old player, albeit one very popular player.

Just to be clear I am talking about Sr. Management. That is 100% the situation in any place that I know of.

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