ToGoGo Posted August 25, 2015 Posted August 25, 2015 (edited) A poster in the other WGR thread mentioned that the best way to get your complains heard is to contact their advertisers, rather than WGR directly. Well I think that is a great idea! Here are a couple of their smaller advertisers (the ones more likely to hear your complaints). Feel free to contact them and tell them how you really feel about WGR's coverage. Let them know that you prefer TBD for your Bills football and perhaps they should advertise here instead. Original Pizza Logs http://www.pizzalogs.com/contacts https://twitter.com/OriginPizzaLogs Outlet Liquors http://www.whatsyouroutlet.com/contact.html https://twitter.com/WNYOutletLiquor Belknap Heating and Cooling http://www.belknapheating.com/contact Consumers Beverage http://www.consumersbeverages.com/contact.html https://twitter.com/ConsumersBeer Edited August 25, 2015 by musichunch
fridge Posted August 25, 2015 Posted August 25, 2015 These companies typically will have an ad broker. Often companies out source the ad purchasing and don't deal with the networks directly. To put it bluntly, these companies hardly have any say in regards to programming decisions. Unless you have a very good rep and years of ads with a network, they likely can't even promise you when your ad will be played (what time, what show, etc). Most ads are purchased by number of runs each week. I understand the need to want to remove a program you don't like, but the best option (and a very easy one in 2015) is to simply not listen.
DC Tom Posted August 25, 2015 Posted August 25, 2015 Yeah, let the advertisers know you're listening. That'll force change.
ToGoGo Posted August 25, 2015 Author Posted August 25, 2015 (edited) Yeah, let the advertisers know you're listening. That'll force change. You'll be surprised. One well-placed complaint can cause an avalanche. Edited August 25, 2015 by musichunch
negativo Posted August 25, 2015 Posted August 25, 2015 Yeah, let the advertisers know you're listening. That'll force change.
plenzmd1 Posted August 25, 2015 Posted August 25, 2015 Yeah, let the advertisers know you're listening. That'll force change. Especially at the clear cut #1 station in town at both drive times!
ToGoGo Posted August 25, 2015 Author Posted August 25, 2015 Hit them where it hurts guys. And where they least expect it. "The line of least expectation is the line of least resistance".
Sisyphean Bills Posted August 26, 2015 Posted August 26, 2015 Yeah, let the advertisers know you're listening. That'll force change.
T master Posted August 26, 2015 Posted August 26, 2015 A poster in the other WGR thread mentioned that the best way to get your complains heard is to contact their advertisers, rather than WGR directly. Well I think that is a great idea! Here are a couple of their smaller advertisers (the ones more likely to hear your complaints). Feel free to contact them and tell them how you really feel about WGR's coverage. Let them know that you prefer TBD for your Bills football and perhaps they should advertise here instead. Original Pizza Logs http://www.pizzalogs.com/contacts https://twitter.com/OriginPizzaLogs Outlet Liquors http://www.whatsyouroutlet.com/contact.html https://twitter.com/WNYOutletLiquor Belknap Heating and Cooling http://www.belknapheating.com/contact Consumers Beverage http://www.consumersbeverages.com/contact.html https://twitter.com/ConsumersBeer So what is there to complain about ??
I'm Spartacus Posted August 26, 2015 Posted August 26, 2015 So what is there to complain about ?? Mike Schoop. He's a tool.
DC Tom Posted August 26, 2015 Posted August 26, 2015 So what is there to complain about ?? Well...the "Original Pizza Logs" aren't all that original. And I've never been impressed with Consumers Beverage's customer service.
Just in Atlanta Posted August 26, 2015 Posted August 26, 2015 Fight the power! Wait, what are we fighting?
Snorom Posted August 26, 2015 Posted August 26, 2015 better yet. don't tune into the station. Too funny when the solution is to tell advertisers to stop advertising. The fact is if people are tuning in advertisers are gonna advertise
Malazan Posted August 26, 2015 Posted August 26, 2015 The problem is that "hate" for a station/program/personality is not "bad" for them. You're giving them attention which is their goal. If you really want to cause change, the reaction should be indifference.
ToGoGo Posted August 26, 2015 Author Posted August 26, 2015 (edited) I'm hearing a lot of this: "You're just letting them know you're listening so you'll just encourage them" and "Just stop listening" If anybody has complained to customer service and gone up the ladder to supervisors and managers, etc. you know that the higher up you go, the more you get what you want. You might think that advertisers will like that people complain about who they're supporting, but if people start judging the advertiser negatively for it, they will threaten to drop out. That's why so many advertisers dropped Tiger Woods for cheating or any other celebrity who said something politically incorrect. You might think that this is the case: Yeah, let the advertisers know you're listening. That'll force change. But in reality, advertisers don't want anybody having a potentially negative opinion about them. Maybe some don't mind, like those that advertise on Howard Stern, but I assure you most of the advertisers above don't want to deal with people looking down on them for supporting WGR. They didn't sign up for it. That's my logic. So they may talk to WGR directly, or their ad broker, either way they're going to consider it when it comes time to renew. And that is the LAST thing WGR wants. We have more power over the monopoly than we think. If we demand higher quality, then they'll need to give it to us. Second, yes, I personally can stop listening (which I have). BUT, that only makes change on a small scale. We would need people to stop listening on a large scale for any change to be made. Instead what I'm seeing is complaining on a mass scale, but no complaints sent to the people who matter. If all the people in OC's thread would send an email to an advertiser, Schopp would be out the door before the day is out. So forgive me for trying to do something about the sports radio monopoly in Buffalo that so many people have a problem with. Edited August 26, 2015 by musichunch
Mark80 Posted August 26, 2015 Posted August 26, 2015 So forgive me for trying to do something about the sports radio monopoly in Buffalo that so many people have a problem with. Aren't there two other sports radio stations here now?
fridge Posted August 26, 2015 Posted August 26, 2015 I'm hearing a lot of this: "You're just letting them know you're listening so you'll just encourage them" and "Just stop listening" If anybody has complained to customer service and gone up the ladder to supervisors and managers, etc. you know that the higher up you go, the more you get what you want. You might think that advertisers will like that people complain about who they're supporting, but if people start judging the advertiser negatively for it, they will threaten to drop out. That's why so many advertisers dropped Tiger Woods for cheating or any other celebrity who said something politically incorrect. You might think that this is the case: But in reality, advertisers don't want anybody having a potentially negative opinion about them. Maybe some don't mind, like those that advertise on Howard Stern, but I assure you most of the advertisers above don't want to deal with people looking down on them for supporting WGR. They didn't sign up for it. That's my logic. So they may talk to WGR directly, or their ad broker, either way they're going to consider it when it comes time to renew. And that is the LAST thing WGR wants. We have more power over the monopoly than we think. If we demand higher quality, then they'll need to give it to us. Second, yes, I personally can stop listening (which I have). BUT, that only makes change on a small scale. We would need people to stop listening on a large scale for any change to be made. Instead what I'm seeing is complaining on a mass scale, but no complaints sent to the people who matter. If all the people in OC's thread would send an email to an advertiser, Schopp would be out the door before the day is out. So forgive me for trying to do something about the sports radio monopoly in Buffalo that so many people have a problem with. Honestly, it sounds like you are better off trying to start your own station or promote a different voice/opinion. You're not going to get anywhere contacting local employers, you just won't, I'm sorry.
BuffaloBillsForever Posted August 26, 2015 Posted August 26, 2015 (edited) A poster in the other WGR thread mentioned that the best way to get your complains heard is to contact their advertisers, rather than WGR directly. Well I think that is a great idea! Here are a couple of their smaller advertisers (the ones more likely to hear your complaints). Feel free to contact them and tell them how you really feel about WGR's coverage. Let them know that you prefer TBD for your Bills football and perhaps they should advertise here instead. Original Pizza Logs http://www.pizzalogs.com/contacts https://twitter.com/OriginPizzaLogs Outlet Liquors http://www.whatsyouroutlet.com/contact.html https://twitter.com/WNYOutletLiquor Belknap Heating and Cooling http://www.belknapheating.com/contact Consumers Beverage http://www.consumersbeverages.com/contact.html https://twitter.com/ConsumersBeer Why on earth would any of these local companies pull their advertising from the most listened to sports radio station in Buffalo? Edited August 26, 2015 by BuffaloBillsForever
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