MDH Posted March 19, 2015 Posted March 19, 2015 The average American consumer has no idea what is in the cookies and crackers they currently eat but if you told them they were "cricket crackers" they wouldn't touch them. Now, if you said the flour was some unpronounceable word that in scientific terms meant "cricket flour" nobody would be the wiser and they'd happily eat the great tasting healthy food.
Jauronimo Posted March 19, 2015 Posted March 19, 2015 We were in Mexico at a small tequila factory. They had a bowl of fried crickets there. They were pretty tasty. So bottom line if you want to sell cricket crackers get your customers drunk first. I've had deep fried crickets. They were quite good with a cold beer and a margarita.
plenzmd1 Posted March 19, 2015 Author Posted March 19, 2015 The average American consumer has no idea what is in the cookies and crackers they currently eat but if you told them they were "cricket crackers" they wouldn't touch them. Now, if you said the flour was some unpronounceable word that in scientific terms meant "cricket flour" nobody would be the wiser and they'd happily eat the great tasting healthy food. you know, thats a great idea!
Jim in Anchorage Posted March 19, 2015 Posted March 19, 2015 Where do we get all these crickets from? They're hard to catch.
Jobu Posted March 19, 2015 Posted March 19, 2015 They farm them. Just like a worm farm only with a bit more noise. Do they test the cricket meal for contaminants such a pesticides, micros, or heavy metals prior to use?
plenzmd1 Posted March 19, 2015 Author Posted March 19, 2015 They farm them. Just like a worm farm only with a bit more noise. Do they test the cricket meal for contaminants such a pesticides, micros, or heavy metals prior to use? yes, all produced in FDA approved facilites
Jobu Posted March 19, 2015 Posted March 19, 2015 yes, all produced in FDA approved facilites Being that I cannot eat Gluten, I would try them. Really the only good crackers I have found are the Nut thins and Rice Thins. Everything else is crap and too expensive.
The Poojer Posted March 19, 2015 Posted March 19, 2015 (edited) I suggest starting out venti at first, see how it does, then you can go grande and for the record, i would absolutely eat them, never tried insects before, but would not be opposed in the least bit Long story short, looking at investing in a small business. Figure you all could be my first, smallest, some may dumbest focus group.Company makes snack crackers, but instead of wheat or rice or any other kind of flour, they use ground up crickets as the base of the cracker. High protein , no gluten, no soy, very low carb. They taste great to me, and they have different flavor like Rosemary Garlic etc. I have no problem eating insects, and eat cricket tacos every month or so. Realize they are not mainstream however.My thought is with the huge trend towards Paleo, Gluten free, low processed carb high protein diets, this could be a goldmine. Add in the sustainability argument of crickets/insects vs Other forms of protein and traditional farming, and I see insect becoming a bigger and bigger part of the American diet.that being said, I am prolly just being an idiot. So quick questionWould you eat crackers made from ground up insects? (Assuming great taste)Is high protein low carb part of your diet trend?Would the sustainability angle matter at all to you?Would you pay extra for these vs a Wheat Thin, Triscuit etc?Thanks in advance for your input. Edited March 19, 2015 by The Poojer
Captain Hindsight Posted March 20, 2015 Posted March 20, 2015 Long story short, looking at investing in a small business. Figure you all could be my first, smallest, some may dumbest focus group. Company makes snack crackers, but instead of wheat or rice or any other kind of flour, they use ground up crickets as the base of the cracker. High protein , no gluten, no soy, very low carb. They taste great to me, and they have different flavor like Rosemary Garlic etc. I have no problem eating insects, and eat cricket tacos every month or so. Realize they are not mainstream however. My thought is with the huge trend towards Paleo, Gluten free, low processed carb high protein diets, this could be a goldmine. Add in the sustainability argument of crickets/insects vs Other forms of protein and traditional farming, and I see insect becoming a bigger and bigger part of the American diet. that being said, I am prolly just being an idiot. So quick question Would you eat crackers made from ground up insects? (Assuming great taste) Is high protein low carb part of your diet trend? Would the sustainability angle matter at all to you? Would you pay extra for these vs a Wheat Thin, Triscuit etc? Thanks in advance for your input. Its a niche market. I know people that would do this but admittedly I hang out with nature nerds from time to time and some of them would probably jump on it. Me personally, I wouldn't be one of the first to buy it, I may eventually if enough people persuaded me however. The sustainability stuff is cool and something I'm always interested in. But its a tough market to be in. Its growing but like others have said, you are selling to to trader joes and thats it
ricojes Posted May 28, 2015 Posted May 28, 2015 (edited) Read this article today and remembered this thread... Edited May 28, 2015 by ricojes
YoloinOhio Posted May 28, 2015 Posted May 28, 2015 I'm just a b flat Midwesterner but that sounds horrible to me. I eat healthy overall, but am not into anything like gluten free, paleo or high protein diets. So I guess I wouldn't be the target consumer. But just my two cents since you asked!
plenzmd1 Posted May 28, 2015 Author Posted May 28, 2015 Are we making crackers yet ? I did not invest Mead. But this is a cool article, and I believe that is the guy who was on the Shark Tank clip posted earlier. We will all be eating insects within 5 years. If I could figure out a way to preserve fried crickets naturally, they would sell like crazy as an alternative to chips.
birdog1960 Posted May 28, 2015 Posted May 28, 2015 prices quoted in this piece seem incompatable with biz success. would be a definite "no" for me. http://www.npr.org/sections/thesalt/2014/08/15/340653853/startups-pitch-cricket-flour-as-the-best-protein-you-could-eat
Marv's Neighbor Posted May 28, 2015 Posted May 28, 2015 I was diagnosed as Celiac in 2001. So I'm Gluten Free, not by choice, but by necessity. No Beer, Bread, Pasta, etc. (no wheat, oats, barley or rye) I spend a lot of time reading the fine print (ingredients), and quite honestly, the contents in your proposed product would immediately put me off! I wouldn't even be tempted to try it. Anything with insects, seaweed etc.I avoid, and I don't care how "good" it will be for me. Gluten Free products have come a long way since 2001. If you decide to do this, plan on doing business in California, they will eat anything! WNY, not too much! If you go the California route, try to get Costco etc. to carry the product. Your margins will be low, so hopefully you'll make it up on volume. No matter what, best of luck!
BarkLessWagMore Posted May 28, 2015 Posted May 28, 2015 I did not invest Mead. But this is a cool article, and I believe that is the guy who was on the Shark Tank clip posted earlier. We will all be eating insects within 5 years. If I could figure out a way to preserve fried crickets naturally, they would sell like crazy as an alternative to chips. I'll take that bet. I sure as heck won't be. Maybe more people will than today, but it most definitely will not be mainstream.
/dev/null Posted May 28, 2015 Posted May 28, 2015 If you need a name how about Cracker Croakers. You could use Gabby Johnson as your spokesperson. They could call them Creepy Ass Crackers and have that fat chick from the Trayvon Martin case as their spokesperson
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