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Pro Football Makes a Play for India


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Elite Football League of India, a new and curious venture aimed at introducing American football to India, Pakistan, Sri Lanka and other countries in Asia. It is a perhaps quixotic undertaking, but it could prove to be lucrative should the game achieve some measure of popularity within the vast population of potential fans.

“When you first watch the games, it’s laughable,” said Richard Whelan, one of the founders and co-chief executive of the league. “But if you watch it for more than five minutes, you want to know how it ends. It’s an absolute joke compared to the N.F.L. But it’s not a joke compared to anything else on Indian sports television, and that’s all we’re going up against.”

http://www.nytimes.c...wanted=all&_r=0

Edited by Joe_the_6_pack
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