TheKickIsGood Posted July 16, 2012 Posted July 16, 2012 I'm going to be writing some exclusive content for TrendingBuffalo.com. Trending Buffalo is a new media project aimed at producing, curating and sharing the best of digital Buffalo. This week I'm debuting Step 1 of my "Bringing Buffalo Back"" plan. It's an aggressive and ingenious plan to put Buffalo back into the national spotlight. You can read all about it here.
BillnutinHouston Posted July 16, 2012 Posted July 16, 2012 I applaud your effort and I agree that it would garner media attention (for a day).
Thisistheyear Posted July 16, 2012 Posted July 16, 2012 (edited) While I'm sure I should be taking this article with a grain of salt, the idea is ridiculous. I build and execute marketing plans for a living. It would be insane to throw away the brand equity we receive by having the name Buffalo attached to successful businesses, printed on menus across the nation and connected to a product that people love. When a restaurant or manufacturer decides to use the name Buffalo, instead of say “hot”, they are reinforcing the connection between the product and the city. When they reinforce that connection it makes it harder for the next business to market a similar product without using the term Buffalo. Someday, after we are all long dead, that connection might be so strong that we could create a council and only approve products that meet a high standard of quality and that pay for a seal of approval on their products/menus. A similar model, that could be tweaked to fit our purposes, is used by regions that produce internationally recognize food products like Prosciutto Di Parma, Parmigiano Reggiano and wines. However, currently, any business would quickly stop using the term Buffalo if we demanded a royalty. Your plan is to build the Buffalo brand and get publicity. The first step in your plan would destroy a large part of our brand, get about five minutes of publicity (if that) and eradicate millions of dollars in free media exposure we already receive. Edited July 16, 2012 by Thisistheyear
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