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Vote! Dumb beer marketing gimmicks

Cugalabanza

By Cugalabanza
in Off the Wall Archives

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23 members have voted

  1. 1. What is your favorite dumb American beer marketing gimmick category?

    • POURS INTO YOUR MOUTH FASTER. (Cans with extra large opening and special ventilation grooves or bottles with swirly technology in the neck to make the beer shoot out in a hillbilly vortex of inebriation.)
      12
    • VISUAL CONFIRMATION OF COLDNESS. (The label turns color to indicate the exact temperature at which you can feel adequately prepared to rock.)
      6
    • MAXIMUM REFRESHMENT TO CARB RATIO. (Sure it?s pretty much just beer-scented steam, but it?s cold and it won?t make you fart a lot.)
      2
    • THE SCRATCH YOUR NAME ON THE LABEL WITH A COIN THING. (The chicks go nuts for this one.)
      3

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BillsFanNC Hall of Famer

BillsFanNC

Posted
Posted

Great poll. The recent "triple hop" campaign had me laughing from the first time I heard it since as Pooj mentioned nearly all beers are hopped at least three times during the boil. The "tasting" of cold is also humorous. But I think the universal implied concept of the sex appeal that you apparently gain when drinking these stojan beers is the most ridiculous of all.

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Beerball Hall of Famer

Beerball

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What about the recent gimmick Miller HighLife is pulling to get one to drink their crappy beer. "Caps for Vets." I think they got the other gimmicks beat by a mile... By mixing in "Patriot Correctness." Nobody dare call them out on it! :o

Well, almost nobody. :D

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Delete This Account Veteran

Delete This Account

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i like the one where the two women get into a fight and then splash into the outdoor fountain. i don't know what the beer is they're advertising, but there's something mesmerizing about the commercial. i think there was a sequel in which the two women then get into a pillow fight.

 

as for all these silly gimmicks, give me a break.

as for which one's the most insipid, it's a tie between:

 

-- the cold and extremely cold label bottles. ... uh, i don't need a label to tell me if a beer's cold.

-- the light beer versus miller light commercials. "would you like a light beer or one that tastes great?" ... and the doofus picks "whatever," when in fact the answer is C: "here's no such thing as great-tasting light beer. i'll then have a Labatt Blue, thank you."

 

sheesh, morons.

 

good poll though.

 

jw

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ExiledInIllinois Hall of Famer

ExiledInIllinois

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i like the one where the two women get into a fight and then splash into the outdoor fountain. i don't know what the beer is they're advertising, but there's something mesmerizing about the commercial. i think there was a sequel in which the two women then get into a pillow fight.

 

as for all these silly gimmicks, give me a break.

 

 

Go to 1:23 to 1:49.

 

"...Moonlight on a duck blind, catfish on a trotline..." :D

 

Well, almost nobody. :D

:blush: :blush: :blush::lol:

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