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BB27

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Yankee Candle wouldn't pony up the $$$$ for naming rights.  Monster Cable did.

 

Wasn't Ralph among the first to seel naming rights to a stadium?

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No actually it was the Government. I think it was Erie County. Ralph got no money from it, and was not happy with the Rich stadium name
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No actually it was the Government. I think it was Erie County. Ralph got no money from it, and was not happy with the Rich stadium name

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Yup, and it was the first...

 

The first corporate naming rights agreement of the modern era was completed in 1973 (Friedman, 1997). This was a sponsorship agreement between the County of Erie, NY and Rich Products Corporation, for the then new home of the Buffalo Bills. The Rich Corporation agreed to pay $1.5 million over 25 years to have the stadium named Rich Stadium.

 

Apparently the first existing stadium to be renamed for $$$ didn't happen until 1987.

 

That's a great tool you have there GG.

 

http://www.ausport.gov.au/fulltext/1998/cj...rthyirwin23.htm

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Yup, and it was the first...

 

The first corporate naming rights agreement of the modern era was completed in 1973 (Friedman, 1997). This was a sponsorship agreement between the County of Erie, NY and Rich Products Corporation, for the then new home of the Buffalo Bills. The Rich Corporation agreed to pay $1.5 million over 25 years to have the stadium named Rich Stadium.

 

Apparently the first existing stadium to be renamed for $$$ didn't happen until 1987.

 

That's a great tool you have there GG.

 

http://www.ausport.gov.au/fulltext/1998/cj...rthyirwin23.htm

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Wasn't Schaefer stadium in New England named before Rich?

 

if so, that would make it the first.

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Wasn't Schaefer stadium in New England named before Rich?

 

if so, that would make it the first.

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sonuvagun, you're right. Did I say first? I meant one of the first.

They paid $1.5M as well...

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Lincoln Kennedy on NFL Network already has picked the Bungles (even to win out).

 

He also reckoned the Bills would wind up 1-2 over the next three, only win @ Moster Park... is that the dumbest stadium name or what? What was ever wrong with Candlestick?

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Corporate greed rules the landscape, Nick. At least here in the states it does. Most Americans don't care either. :o

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