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Posted

I like the Staples commercial with the old lady taking a picture with a stapler. That was funny

Posted

I think its a clever commercial as well...anyone know what that commercial is actually for? I can't remember what they are actually advertising....so is it really an effective ad?

Posted
I think its a clever commercial as well...anyone know what that commercial is actually for?  I can't remember what they are actually advertising....so is it really an effective ad?

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Mastercard

Posted
I think its a clever commercial as well...anyone know what that commercial is actually for?  I can't remember what they are actually advertising....so is it really an effective ad?

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fans: priceless..

 

but, i know you're point. One of the most popular commericials of all time (The Old woman saying "Where's the beef?!") was pulled because focus groups reported that only a very small percentage of people remembered what was being sold.

Posted
fans: priceless..

 

but, i know you're point. One of the most popular commericials of all time (The Old woman saying "Where's the beef?!") was pulled because focus groups reported that only a very small percentage of people remembered what was being sold.

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Wendy's.

Posted
Honestly, being in Marketing, I am sometimes shocked at how bad commercials are.

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I agree completely.

 

Best commercial to sell a product: Young thin women with big gazongas. :huh:

Posted

My wife loves Peyton. His DTV commercials are also great. This latest one is a little lame but the ending is great. I think Peyton will have a career outside of football.

Posted
PeyTIN MANning's commercial doesn't sell in Foxboro, that's for sure.  :huh:

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I hear they're thinking of using Ben Roethlisberger for the next one.

Posted
PeyTIN MANning's commercial doesn't sell in Foxboro, that's for sure.  :huh:

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Excellent!

Welcome back Foxboro Mike! :lol:

Posted
I like the Staples commercial with the old lady taking a picture with a stapler.  That was funny

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Another friend of mine wrote that commercial.

Posted
fans: priceless..

 

but, i know you're point. One of the most popular commericials of all time (The Old woman saying "Where's the beef?!") was pulled because focus groups reported that only a very small percentage of people remembered what was being sold.

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I don't know where you heard that from, but I don't believe it. That was one of the most successful campaigns of all time and launched Wendys as a real competitor. That campaign won numerous awards for creativity and effectiveness.

 

Most focus groups are a bunch of morons who all of a sudden become advertising experts the second someone asks their opinion. Clients forget that advertisers have the power to influence and lead. And that the way to get ahead is to take chances with great creative work. Instead they rely on the "insights" of a couple "red staters" who don't know their asses from their elbows. Yikes.

 

Everyone knows Where's the beef was Wendys, Just do it is Nike, Priceless is Mastercard. If you don't know that, then you're not paying attention or you're a moron. So either way, you're not going to buy the product advertised.

Posted
Oh stop it....the Farve one from last year was basically the same. The Monday morning QB one. I think they are hilarious.

 

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I love the Manning one, but you're right that Favre one was great too.

Posted
PeyTIN MANning's commercial doesn't sell in Foxboro, that's for sure.  :lol:

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hey, whered you come from? nice to have you back posting again...

Posted
Everyone knows Where's the beef was Wendys, Just do it is Nike, Priceless is Mastercard. If you don't know that, then you're not paying attention or you're a moron. So either way, you're not going to buy the product advertised.

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Actually, not everyone knows that, and that's the whole point of these focus group studies.

 

"Where's the beef" was such a good slogan that it got enmeshed in pop culture which completely undermined the marketer's message. The same thing is happening with Mastercard's "Priceless."

 

Calling someone a moron for not correctly identifying a message that's been coopted by other media is not a hallmark of an adman who I'd want working on my account.

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