Remember when the world was supposed to end on May 21st? Some people had so much invested in the belief that it would happen, that they couldn't come to grips with the possibility that it wouldn't. Tebow is another example of this kind of "faith". His supporters have just dug themselves in deeper and deeper, so that now it will become a PERSONAL failing on their own part if he doesn't succeed. Ironically, as "South Georgia Bills" noted, it is an "indictment of the state of our society (what a self-righteous, douchebag thing to say), except he applied it to the wrong side of the argument. It really indicates how desperate many of the "faithful" have become. He's just a sports figure, and MOST of society couldn't care less.
I'm half expecting a religious group/figure to try to purchase a franchise so they can build a team around him.