Yeah, he saw it on my feed and retweeted it from the original poster, @thekickisgood who is a Mike Sullivan. (I'm guessing Amy's husband or brother.) He originally sent it to Adam Schefter, Profootballtalk and myself. I'm kind of honored to be in that group. Haha.
It's something that has pissed me off for a few years now. Completely discounting the product they put on the field (which is already discounted) the Bills are probably the least professional organization in the world of professional sports. Their marketing and graphic design departments are atrocious and would be fired daily if they worked outside of Ralphy's world.
I'm sure you've all seen the email blitzes they send out, they're as well designed as Perry Fewell's. They're atrocious. One announcing the New Era hat & cap package was so horribly designed that it gave me a headache. I'd get into the design of the 50th season logo compared to the other teams but I don't want to bore you, just realize it was incredibly pathetic.
But I still think that the best reflection of the Bills organization is their online pro-shop. Compare this: http://www.buffalobillsproshop.com to http://shop.redskins.com, http://jaguars.teamfanshop.com, http://proshopcache.patriots.com/ I've also seen emails and images come from the pro-shop where they couldn't properly cut a tshirt or logo out from its background.
The season ticket department is no better. Two seasons ago I got an email from them about an hour after the first Toronto debacle asking me if I was interested in season tickets. Firing back a heavy sarcastic email I said yes, as long as they move more games to Canada and allow the fans to make some of the play-calls. The STD took this as a sign that I was actually interested and assigned someone to me to try and get me to buy tickets. All summer long I received emails from him probably once or twice a week. The second they signed TO there was an email saying "now is the time to buy, tickets will be gone soon." As the deadline for seasons approached the emails increased to an almost daily occurrence. Finally they stopped... until a couple of weeks ago when I got my first one of this offseason.