Leo was a journalism major in school. He studied the basics of his craft and then went out and got a job. That's how it's done. It's not a popularity contest.
Most people don't start out as the Bills beat writer. Working in media (especially newspapers) is a little like minor-league baseball, as you get more experience, you move to a larger city/paper. Eventually, you get to a place you like and you start raising a family and suddenly that's where you are. Leo has had a variety of assignments at the D&C through the years. By the way, not every staff member is chomping at the bit for that beat. It's very time consuming and has become nearly year-round. Leo and Sal (and the News guys) do it well.
It was stated that the game story isn't a big part of what readers want anymore. That may be true, but try and find any media outlet that doesn't have some version of one online or in print the next day. Those things are cranked out very quickly, even on an NFL game day, because the reporter has a handful of things to take care of (sidebars, video wrapup, notebooks, etc.). Night games are more challenging when a deadline looms or even passes as the game is winding down, and you still have to get to the locker room.
As for athletes taking over, that's a slippery slope. Yes, they have access, provided by a mega-TV network. That's good. But how well do they use it? Do they have the ability to ask a tough question, more than "talk about ... ?" Merrell Hoge is one of the best, IMO, but he rarely -- if ever -- speaks to players on camera. As an athlete, you probably let your guard down when you see Warren Sapp coming because you know it's not going to be the most demanding interview of your life. I'm pretty sure those things are prepared by someone else and Marcellus Wiley just has to walk in and turn on that smile.
Having been in the middle of those press gaggles, I can pretty much guarantee that 95 percent of the quotes that get played over and over again on ESPN or wherever came as the result of a question from a newspaper reporter. Why? Because they know how to ask a question. Probably learned it in school.