This strategy (if implemented) would go a long way towards curing what ails us (and health care costs). Obesity is epidemic in our society. There are more fats kids than ever. Kids that we considered "fat" when I was growing up would be considered normal today. Eat too much crap, spend too much time in front of gaming consoles or computers, and not enough time being active. Portion sizes - out of control. Back in the day, a coke came in a 6.5 or 8 oz bottle. Now they are 16, 20 or 24. And people just drink all that sugar like it's water. Just getting society to practice healthy living would go a long way to reducing healthcare costs. And the mentality that we need a pill for every damn thing that's wrong with us is ridiculous.