I own two Ipods, with one being a mini-Ipad, and I will not hesitate to show my disgust for the company. My beef is their draconian application policies, apple tax, arrogance, and mindlessly obsessed fan boys.
I consider myself to not be beholden to any one tech company, rather I try and buy the best that is out there. I own a Windows gaming rig, HP laptop, Ipod touch, Ipod nano, Xbox 360, PS3, Linux netbook, and Blackberry Tour.
I'm looking for devices that are well priced (no ridiculously huge markups like Macs or store bought HDMI cables) and work well. If i was interested in a status symbol or being "hip" I would buy more Apple products, but price vs performance greatly trumps style, in my book.