http://www.cbssports.com/collegefootball/blog/dennis-dodd/23015877/johnny-football-has-spit-on-all-the-help-texas-am-offered-him
Shortly after Johnny Manziel won the Heisman, Texas A&M AD Eric Hyman convened a Johnny Football summit in his office. Everyone who mattered was there -- Manziel's parents, compliance, coaches, marketing, SIDs, even the celebu-quarterback himself.
The tone from the head of the athletic department: Everything has changed. Here's how we're going to handle it.
The 62-year-old Hyman knows a little bit about handling hype. The man who hired game-changer Gary Patterson at TCU, inherited Steve Spurrier at South Carolina and was run over by two-time Heisman winner Archie Griffin as a North Carolina defender, was going to set the ground rules. Hyman went so far as to consult with Florida external relations guy Mike Hill, who helped oversee the Tim Tebow phenomena.