Thanks for posting this interesting article.
I can't say how long it would have lasted because they didn't get it. But it also comes and goes and swings back and forth in games.
As far as this article showing that the myth is "thoroughly de-bunked", not so fast. From your article:
What did the statistics and analysis say about the he 2016 Bills vs the 2016 Arizona Cardinals in the 1st quarter?
This article is based on stats from 2 - 17 years ago.
Football is not played in a vacuum. It's played by people on the field and the emotions and state of mind of the players ON THE FIELD in the moment. Making decisions like this in real football games would be akin to figuring out which number to play in roulette by watching that board showing the past 10 numbers landed on IMHO. It's apples to oranges. Different teams, different situations, heck, the way the NFL is, different rules.
Just curious, do you think momentum and emotions played ZERO part in the world's biggest comenback by Frank Reich and the Bills? Or can it all be explained by statistics and analysis?