Okay, I'm glad a big crap-cloud hovered over this thread, because I wasn't about to share similar sentiment, unless it was already prevailing.
To echo a prior comment: it's Huffpost, but not really. It's amateur hour from their "chicks who like to, you know, like talk about football" section that nobody reads, and burying this content further is the fact that it's the Bills portion of the section. So I hardly qualify this as "news."
Also, it's a !@#$ing hashtag. The fact that these dweebs (and I know from personal experience that they are in fact pretty lame) are getting any kind of attention for "inventing" or "innovating" a !@#$ing hashtag is--in itself--MIND. BLOWING.
The only thing that makes this even remotely "interesting" is the fact that the players use it, too.
Other than that: LAME