Yep, absolutely!
We get about 500 downloads to our podcast when the Bills win. About 350 when they lose. I have the heat maps to show the patterns.
As detailed in the OP: to discredit the brand that's putting forth a product in direct competition with theirs. Reports are of turmoil, disconnect, disorganization, backstabbing, etc.
On the flipside: what's the consequence? The Bills won't revoke their credentials. At least not in this decade.