That's not the argument that Cowheard is making. He's talking about "Identity." He's been talking about this for years, but it's all a tautology. It's something like "teams that win a lot have the identity of winning." Also, Cowherd along with the majority of TBD, is a walking, talking (typing), ball of confirmation bias. He makes a take (in this case years ago) and seeks all information to confirm that take and rejects any information that would refute that take. Oh, and just for reference, the Cincinnati Bengals two highest players outside of Joe Burrow play on defense. What's their identity?
BTW, the Bills had an identity; Josh Allen playing hero ball and carrying the team. Cowherd complained about that, saying that the Bills needed to establish a running game. Now that they are trying to do that, they lack an identity. I don't know what McDermott said about Colin in the past, but it seems personal.