The Big 12 is exploring selling its naming rights to a title sponsor, with potential revenue of hundreds of millions of dollars over the course of the deal, sources told ESPN on Thursday.
The commercial sponsor would potentially take the name "Big" out of Big 12 and replace it with the sponsor's name. It could end up as one of the largest commercial deals in collegiate athletics history, not including media rights. -ESPN
Great soon we'll have this in a all sports. Bills will play in the Chevrolet American Conference, Impala Division