The way I look at this it's a brilliant marketing move by RUSS. It dispels the "Ralph is cheap" crowd. It makes the poor guy who loves the Bills but can't afford a ticket happy he can see the game. It makes advertisers happy that their product will be shown across WNY. It raises money for breast cancer survivors. Finally from a fiscal standpoint, if it puts 5,000 more people in the stadium the money made off concessions and parking will take up a big chunk of the money they had to pay the Bengals.
...Thanks Russ... er Ralph!