What on earth would give you the impression that this would be the case....not may be the case? The media beats up any story that they think will keep people focused on their media outlet. If the media stopped covering T.O., the story would no longer be cared about by the general public but it would still certainly be their.
Would TO have pulled stunts like the 'pen in the sock' episode if he knew the media would not give him the attention he craves? Probably not. That does not mean that his actions & the problems he constantly causes wherever he goes would not still occur. He seems to crave the notoriety.....mooning the crowd, inciting a near riot in Dallas when he pranced on their logo, fighting with every coach & QB he has played with......etc, etc. Honestly, he comes across a first class knob....by his own choices, not by the media slant.
The world is not black & white.....pretty much ever. Just because the media are generally unscrupulous & reprehensible does not mean that TO is himself not deserving of derision.