persuasive
Anybody can yell "Fire!" in a theater.
The best columnists use facts, reasoning and insights from other knowledgeable sources to educate the reader and be persuasive in their arguments. Sully does none of that. In fact he seems to constantly take the path of least resistance. Or, as I've said before, write like a drunk on a barstool.
I actually hope Tim Graham can work toward taking Sully's columnist role as he'd bring a working journalist vibe (a Larry Felser for this generation) to the role. That would be like an Oasis in the desert of mediocrity that now characterizes the BN's stable of columnists, sports desk or otherwise...