They know exactly what they're doing. They want attention and they continue to get it. You constantly see people mentioning this stuff, or radio shows inviting them on just so the host can make fun of them. This is exactly what they want. In the long run, I'm sure brings money to their church. Even out of the thousands who insult them, if just one listens, the WBC gets what they want. Someday people will learn to just ignore this "church" instead. That is the only way they will ever go away.