Personal would be talking about how he treats family. Or stories about mistreating strangers or fans. Like a story about lying to hid kids about a trip or something. None of that is there, and I'd bet EVEYRONE who gave even the most negative anecdotes would agree that he is a good guy outside of the building.
Everything in the article (off the top of my head) was about happenings in the building/about the team, and how he handles it.
Folks are free to have their own interpretation. I dont care if "the media" agrees with me. And of course the players will rally around it as "a personal attack". I wont tell them they're wrong. I just dont see it that way given my perspective.
He was like "You can question coaching decisions" *leans over to the media* "(and pleeease question those decisions)" *wink wink*