Think about it. What else do they need? Both parties get away with it because Lost and American Idol hold more sway with the average American voter than issues. Too hard.
One can try to explain something basically to death, but it remains that unless it's a soundbite that is more or less a slogan, the channel gets switched. Both parties realize it, and use it.
Which also makes me wonder why it takes so much money to get elected.
Oh wait, there's that TV thing again.
Who actually makes out during an election? It's illegal to pay me for a vote, but if you are a network, it's called business.