marketing......eh?
so lets pay owens 6.5 million for one year and we'll make crazy money.
lets get real about t.o.
here's some numbers for you to chew on before you say it's primarily marketing:
lets say owens sells 25000 bills jerseys with his name on it. thats only 1million in sales based on an average price of 40.00. out of that 1million, owens gets a cut, the nflpa gets a cut, the nfl gets a cut, and the bills get a cut. lets say, and this is far from correct, but lets say the bills get 50%= 500,000
second, ticket sales. lets say for the sake of arguement ownes causes the bills a gain of 10,000 ticket sales per reg season game at an average cost of 56.00(which would be impossible to gain based on past seasons' ticket sales as there has rarely been 10k of tickets available anyways). that is an increase of $560,000.00 per game which works out to $3,920,000 over the 7 games played in buffalo. out of that amount the bills have to give 40% to the nfl. that leaves 2,352,000 for the bills
third advertising:
lets say the bills make another 3million in advertising and other merchandise from signing owens
final total
the bills are still taking a loss on the contract.
so yeah, signing a player to 6.5 mil to maybe gain 5.8 million is all about marketing