If all people had full body odor and stunk that badly I'd quit going out. Seriously though, people that do have a glandular or hygiene problem. Back to joking, I can go a week without a shower and smell fresh as a daisy.
The message it sends is that Kirk Cousins likes to wear his helmet. 🤣
https://www.si.com/extra-mustard/2023/08/11/kirk-cousins-helmet-meme-vikings-seahawks-preseason