If I cared about Buffalo News' coverage, I would absolutely pay for it. I'm a subscriber to HornsDigest, and very much enjoy the quality content they produce on UT. I pay for a SiriusXM subscription mainly for their fantastic sports content that isn't available anywhere else.
What I want out of football content is education about the game. Why are the coaches making Xs & Os decisions that they are making? Why is the offense setup the way it is? What tendencies are they specifically trying to exploit?
The guys at SiriusXM are fantastic at this, and there are some smaller Bills sites (like Cover1) going after it too. I haven't seen traditional media do this well yet, if BN becomes this with high quality content, I'm in.