I got a really good deal here in Philly. Last week, at participating Micro Centers, the game was $34.99 if you put down a $5 deposit. Then you could come back between today and the 30th of August and get the game by paying the remaining balance ($29.99). Great deal IMHO, but not as good as the SI deal. I would have done the SI deal, but I heard people saying that they wouldn't get the game until 4-6 weeks.
My thoughts on the game:
It is better than last years. It definitely takes some getting used to. The running game is tough to get going, but I guess you have to have better lineman to run the ball better. Seeing as how the Bills have the worst OL in the league, I'll have to address it in the offseason. The animations are better and more realistic. You can't just throw the ball up to someone that has superior speed and hope he burns the coverage. More tact is required which is fine by me.
I've only played a couple of games so my initial thoughts are just that: initial.