So, searching for any articles related to this “fire” Brady is under turns up a few of basically the same article (including by the Times of India!) mentioning that some people made comments on social
media about his use of the term.
Much ado about nothing; but posting a headline without any further context or links just gets everyone worked up.
The one good thing to come out of this is knowledge that the term is offensive to some people, which I did not know.