That may be an effect, but I highly doubt it was the intent.
As was previously stated, it doesn't matter. What is in there is the legal description of a tax, which makes it a tax. Calling me the strongest man in the world doesn't increase my bench press.
By the way- I think the Romney campaign did a horrible job in not attacking this more, last week. By drawing it out, they will have to spend more time on it later, which takes them off their message, which HAS TO BE jobs. All he did was constantly parrot what he previously said about repealing it. This is going to be a very close election, no matter how you look at it. He lost a golden opportunity to take control.